Eat, Sleep, Innovate: How to Make Creativity an Everyday Habit Inside Your Organization, reviewed

By Simon Cocking, review of Eat, Sleep, Innovate: How to Make Creativity an Everyday Habit Inside Your Organization by Scott D. Anthony, Paul Cobban, Natalie Painchaud and Andy Parker. Available from Harvard Business Review Press and also here.

From the author of The Little Black Book of Innovation, a new guide for using the power of habit to build a culture of innovation

Leaders have experimented with open innovation programs, corporate accelerators, venture capital arms, skunkworks, and innovation contests. They’ve trekked to Silicon Valley, Shenzhen, and Tel Aviv to learn from today’s hottest, most successful tech companies. Yet most would admit they’ve failed to create truly innovative cultures. There’s a better way. And it all starts with the power of habit.

In Eat, Sleep, Innovate, innovation expert Scott Anthony and his impressive team of coauthors use groundbreaking research in behavioral science to provide a first-of-its-kind playbook for empowering individuals and teams to be their most curious and creative—every single day.

Eat, Sleep, Innovate: How to Make Creativity an Everyday Habit Inside Your Organization, reviewed

Short, sharp, practical with a readable road map of what you need to try and do to encourage creativity. This is clearly an area that companies are struggling with because we are seeing a series of books trying to successfully addressing this challenge. In this book there are some good micro case studies which always helps to flesh out ideas with real world examples. Clayton Christensen is also referenced as a good author to be aware of, and we would agree with this – page 206 also includes a good ‘Culture of Innovation’ book list that is worth noting too.

The Microsoft case study is a relevant one as they were very large, and going off the rails very quickly. Satya Nadella does deserve credit for turning it around and aspects of this transformation are insightfully captured here. The book also aims to walk you through the key phases that you need to embrace to successfully achieve a transformation to better embrace creativity.

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