The Irish communications software company Poppulo announced Wednesday, January 9th, a €30 million investment by US-based Susquehanna Growth Equity (SGE).

It will fund further market-leading innovation, high-end R&D, plus expansion of sales and marketing across Europe, the Middle East, Asia, and North America. The company, founded by CEO Andrew O’Shaughnessy, currently employs 163 at its Cork HQ and 37 in Boston.

The homegrown success story has become the world’s leading employee communications platform, with over 20% of the largest employers in the United States as customers. The figure is even higher in Europe, at 30%.

Its’ customer base of over 800 of the world’s biggest organizations includes Unilever, Bank of America, Nestlé, Johnson Controls, Rolls-Royce, Boston Scientific – and almost half the world’s top pharma companies. Irish companies include CRH, Kerry, AIB and the Ardagh Group.

Announcing the investment today, O’Shaughnessy said the investment will accelerate Poppulo’s already rapid international expansion in the employee engagement sector that is now recognized as critical to business success.

“The companies and organizations who are winning know how absolutely crucial internal communication is not only for employee engagement but also in terms of recruitment and retention – and ultimately the bottom line,” said O’Shaughnessy.

Commenting on the investment, SGE’s Managing Director, Jonathan Klahr, said: “Employee communications and engagement is tremendously important for business success and we view it as a market with enormous potential – a market led by the vision, ambition, and innovation of Poppulo.

“We’re very excited about what we can achieve together, and how this investment will enable Andrew and his team to shape the sector’s future, as Poppulo escalates its global influence and expansion through best-in-class innovation and thought leadership,” said Mr. Klahr.

O’Shaughnessy said he was attracted by SGE’s collaborative, entrepreneur-centric ethos and their scaling expertise.

The Cork businessman founded the company with the aim of creating the world’s most powerful force in employee communications and engagement: “In 2012 I clearly saw this was where we needed to be as a company, so I bet our future on a sector that was in early-stage development.”

“We were acutely aware that people need to feel a sense of purpose in their workplace, of being involved and being valued, and having their views heard and acted on. Which puts communications at the heart of everything a company needs to do if it is to be successful,” said O’Shaughnessy.

The company pioneered specialist software for the internal communications sector, focusing initially on internal email management, performance measurement, and analytics – enabling large organizations to communicate effectively with their workforces for greater levels of engagement and enhanced employee experience.

It recently launched a mobile app which wraps the power of the platform ’s email and analytics into an unrivaled employee communications solution. “The combination of our email and mobile products together with the power of our analytics is a game changer for the sector,” said O’Shaughnessy.

“We already dominate corporate internal communications email globally, and now with our mobile app organizations can reach all their employees wherever they are, at their desks, at remote locations or on the road,” he said.

“Technology has completely changed the way we consume information and organizations have to ensure the digital experience of their employees in the workplace matches what they have grown to expect in their personal lives.”

“Internal communication has to be able to deliver a dialogue that is personalized and relevant to people who are used to filtering out irrelevant content in their lives outside of work. That’s where Poppulo comes in,” said O’Shaughnessy.

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