€2 million In Pre Order Sales For New Finance Automation Platform, SoftCo10

SoftCo, the leading finance process automation software provider, today launched its ground-breaking new platform, SoftCo10, which signifies a major leap forward for the finance technology space. With 26 years’ experience providing finance process automation software to almost one million business users all over the world, SoftCo is a household name amongst finance professionals who rely on its solutions to ensure the efficient, compliant, and cost-effective management of their finance processes.

The customer response to SoftCo10 has been exceptional with orders to the value over €2m already being implemented. Organisations that have chosen SoftCo10 include CHG, the second-largest healthcare staffing company in the USA, Frederic Robinson, the leading UK brewer, and Total Produce, the provider of fresh produce to the global retail industry.

SoftCo has announced New Zealand and Racing 92 rugby star Dan Carter as its brand ambassador ahead of the launch of SoftCo10. Carter, a three-time World Rugby Player of the Year, two-time Rugby World Cup winner and the all-time Test rugby top point scorer. Dan Carter will also be working closely with the SoftCo Charitable Foundation, supporting the company’s strong involvement in grassroots rugby, and leading an exciting programme of activities to mark the unveiling of SoftCo10 in late October.

SoftCo10 is an industry first, delivering a single, highly-configurable platform to automate a range of financial processes that previously would have required multiple systems and suppliers. The platform provides comprehensive solutions for supplier management, procurement, e-invoicing, document archiving, and financial reporting that can be configured to the specific needs of an organisation without the need for custom code or lengthy implementations.

Crucially, SoftCo10 also brings the simple, intuitive, one-click user experience that people have become accustomed to in consumer applications to an enterprise software sector that has long frustrated users with clunky, difficult-to-use systems that require extensive user manuals and training to navigate successfully. SoftCo10’s user interface provides a seamless, Amazon-like experience across all devices – PC, tablet, and mobile.

“The aim of SoftCo10 is to make life a whole lot easier for CFOs and their teams. We have listened to our customer’s requirements and built our 26 years of global process solutions into a game changing new platform for the industry. An advance like this deserves an ambassador that shares our commitment to excellence, so Dan Carter was an obvious choice”, said Susan Spence, Chairman and Co-Founder, SoftCo.

“SoftCo’s pedigree of supporting charities coupled with their investment into grassroots rugby made it an easy decision to partner with them for the launch of SoftCo10. SoftCo create amazing technologies for millions of users worldwide, and their infectious energy and drive makes it a very exciting time to be joining the SoftCo team as brand ambassador”, said Carter.