Dublin Airport was the most popular destination for mytaxi passengers across the whole of Europe last year, with passengers taking more than one million trips to the airport using the e-hailing app, the company has revealed.

The app also carried over 16 million passengers across Ireland in 2018, 3.4 times the entire population, covering nearly 66 million kilometres which is the equivalent of driving around the earth over 1,640 times.

In its look back at 2018 travel patterns and facts, mytaxi found this Christmas to be its busiest on record, with Saturday December 15, 2018 seeing the biggest demand on the app for taxis from passengers ever, followed closely by Friday December 21 and Saturday December 8.

March 2, when Ireland was hit worst by Storm Emma’s heavy snowfall, was the quietest day of the year for the taxi app.

Over the whole of 2018, mytaxi added 2,135 new drivers to its fleet, now nearly 12,000 in total, in its strongest year of driver recruitment since 2013. 435 drivers passed the NTA’s challenging SPSV entry test using mytaxi’s free online training platform in 2018, with the company continuing to offer incentives to drivers who pass the test using the platform.

While demand during peak hours continues to grow according to the company, the average waiting time for a mytaxi improved year-on-year to 3 minutes 43 seconds over 2018, a 10% improvement. The average waiting time for a mytaxi hail to be accepted in 2018 was 32 seconds, dropping from an average of 35 seconds in 2017. The average rating given to mytaxi drivers by passengers was 4.8 stars out of 5 in 2018, with drivers saying that over 10,000 items were left behind by passengers in taxis over the year.

General Manager for Ireland at mytaxi, Alan Fox, said: “2018 was a remarkable year of growth for mytaxi in Ireland, most noticeably with regard to trips taken by passengers to Dublin Airport, which was our most popular destination across all the nine European countries and now more than 100 European cities we operate in internationally. This really highlights the critical nature of Ireland’s airports as hubs for tourism and commercial activity, and the importance of a functioning, fit-for-purpose transport infrastructure at Dublin Airport to support this.”

“2018 was also marked by ongoing investment in our business to ensure we can provide passengers with the best service possible,” Fox added. “Including those joining our fleet who have passed the test using our free online training manual, last year was our most successful 12-month period for driver recruitment since 2013. We want to continue to build our capacity in a sustainable and innovative way to match customer demand in 2019 and we will continue to enhance the mytaxi app based on the valued feedback we receive on an ongoing basis from our passengers and drivers. Meeting the growing public demand for taxis and the expansion of our regional footprint will remain key focus areas for us into 2019.”

Eyre Square in Galway, Patrick Street in Cork and O’Connell Street in Limerick were the most popular drop-off locations across the nation outside Dublin in 2018.

mytaxi’s corporate offering also continues to expand significantly, growing over 96% in the last year, led by increased uptake in the government, legal and financial services sectors.

For the first time in 2018, 100,000 licensed taxi drivers internationally signed up to the mytaxi app, with more than ten million unique passengers using it. Cross-border traffic through the app grew by nearly 200% in the year, with passengers increasingly using the same app to hail taxis across the 100 European cities mytaxi operates in. The top three origin countries for tourists using the mytaxi app when visiting Ireland were the United States, the UK and Germany. 8.5% of all mytaxi journeys in Ireland were taken by visiting tourists in 2018. The three most popular countries for Irish travellers using mytaxi abroad were Germany, the UK and Spain.

The mytaxi app store rating also improved from 4.1 to 4.7 stars in 2018.

The full overview of 2018 mytaxi facts can be seen in this infographic: https://ie.mytaxi.com/celebrating2018


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