Doro launches the Liberto 820 Smartphone

Doro has further expanded its portfolio with the addition of the Doro Liberto 820 smartphone. This handset is designed for seniors who want to enjoy the benefits of a smartphone – but may need some additional support, patience or encouragement on their journey of discovery!

Created with an intuitive coaching feature embedded into all core applications the device allows the user to learn more as they journey into a world of Apps. It empowers them to build their confidence and become more engaged at their own pace.  This is achieved by providing helpful advice, easy set-up assistance and suggestions of more things to experience.

Chris Millington, UK and Ireland Managing Director at Doro commented on the expansion of the firm’s mobile portfolio:  “Our new smartphone is ideal for the growing number of seniors who want to embark upon their digital journey – but don’t want to feel a burden by relying on busy family members for help and advice. The introduction of our new coaching function means that for the first time, Doro users will be able to take their time, learn at their own pace and have a companion that helps them get the most from their mobile.  Doro Liberto® products are all about empowering, enabling and liberating – this new smartphone is the very best example of our philosophy.”

The Doro Liberto 820 comes with a suite of remote device management tools called My Doro Manager.  These are geared towards delivering an easier set up, fuss-free configuration and ongoing management of the device. My Doro Manager consists of two elements: a tutorial application within the device and a unique third-party ‘Helper’ app.

Helpers are designated family members or friends who will be able to offer remote assistance to the user once invited. Help will come in the form of configuring certain settings such as volume level and screen brightness.  Furthermore, nominated Helpers are able to recommend certain apps to the user and offer support in learning how to use them. The device’s status and usage patterns can also be used to determine if the user needs a little more support with certain tasks or functions.

The Doro Liberto 820 is fully Google certified meaning the user can access over 1.2 million apps from Google Play. Doro has also included a selection of recommended apps, which can be easily chosen via the management suite to help users enjoy their phones more from the beginning.

Physical operation keys provide better feedback for easier, direct access to: switching the device on/off, taking a photo, adjusting the volume, navigating the menu system, returning to the home screen and back function. Backlit, high-contrast keys make operation visually clearer and easier. The device offers an ultra simple mode and options for very large text. The phone comes with a raised frame around the screen to protect the glass when positioned face down. The rear of the device has soft-touch coating for easier and more comfortable handling.

Additional important design elements include a large and bright touchscreen, 8MP video camera, GPS, Bluetooth connectivity, simplified menus, HD voice and hearing aid compatibility.

Chris Millington concluded: “Today, smartphones are generally targeted towards teenagers through to early middle-aged users. Differentiation is often dictated by function, for example – specific apps, waterproof design or even size.  This means that the needs of seniors are totally overlooked.  We continue to bridge the digital divide by bringing devices to market specifically designed for this important customer segment.  It is our vision to become the preferred technology companion brand for this group by offering products and services that enrich their everyday lives. My vision is that our senior family members begin to love technology and surprise us all with their desire to discover and do more.”

The phone is expected to launch in Ireland this Autumn and you can visit Doro.ie for more details.