Digital social enterprise, Reason Digital, is supporting Giving Tuesday, the world’s biggest day of giving, by inviting its charity partners to take part in an eight-hour Twitter takeover.
Following the commercially-driven Black Friday on 23 November and Cyber Monday on 26 November, #GivingTuesday on 27 November is a global day of giving fuelled by the power of social media and collaboration.
Reason Digital, who specialise in working with charity and non-for-profit clients, is inviting service users who work with charity partners, to take part in a Twitter takeover, in hour-long sessions, throughout the day. Digital content will focus on each service users’ experiences and raise awareness of fundraising by using the hashtag #ReasonsToGive.
Matt Haworth, co-founder at Reason Digital, said:
“We decided to launch this initiative to offer service users a platform to speak about their experiences and share the support they’ve each received from charities. Through this takeover we will publicise the hard work of charities by committed individuals, empower service users and highlight the power of digital for good.”
Ben Russell, director of communications at Charities Aid Foundation (CAF), who run Giving Tuesday, said:
“Since arriving in the UK in 2014 from the United States, Giving Tuesday has blossomed in popularity and importance every year. It was created to give everyone the world over a chance to celebrate the excellent work that charities do and promote the causes that are dearest to us. It’s a day for people, charities and businesses to come together and do good.
“You can help change people’s lives in many ways, from popping to your local charity shop, to dropping a few coins in a collection tin on the way to work or spending a couple of hours volunteering. Let’s all do our bit and, in the process, improve the lives of people less fortunate than ourselves.”
Seren, 23, who was diagnosed with ovarian cancer in 2015, during her first year of university, became a service user at CLIC Sargent, and now leads on campaign awareness at CATS – a charity that aims to raise awareness of often ignored or misunderstood symptoms of cancer in students and young people. She said:
“Giving Tuesday is an important reminder of the fantastic work charities undertake every day. It is also an effective way to get smaller charities noticed and highlight the creative ways they use digital to promote their work.
“Now that I work in the charity sector, I understand more than ever how important it is for charities to use digital, to target audiences, through the right marketing channels.”
Reason is also teaming up with Teenage Cancer Trust, BeOnePercent, a charity who give one percent of its income each month to help the world’s poorest people, Baggy Trousers, a non-profit organisation aiming to raise awareness of testicular cancer in young males and CodeYourFuture, a non-profit organisation supporting refugees with the dream of becoming developers.
Reason Digital has worked with 266 charities and non-profit organisations, in 70 locations and is currently celebrating its 10-year anniversary. It offers services including website design and development, mobile apps, fundraising, animations, campaigns, research and digital strategies.
More information on Giving Tuesday can be found here.