In what is an exciting and innovative new venture for the benefit of Irish businesses, the Digital Skills Institute has been launched today, September 14, and to celebrate, they’re offering a discount of 20% on any course booked in the first week.

Bringing together a wide range of industry experts, the Digital Skills Institute aims to teach businesses the skills required to be successful online.

The importance of digital marketing for businesses in Ireland cannot be overstated. It is now estimated that Irish consumers spend almost €700,000 online each hour, so getting it right online is more important than ever for Irish businesses.

The Digital Skills Institute will offer courses on a wide range of digital marketing disciplines, and are launching with a suite of 15 online courses, each running for 8 weeks, and focusing on a specific area of digital marketing.

Aptly, businesses will be able access the course from their own home, or workplace, via a computer, tablet or smartphone, meaning that you can partake in the course from anywhere, with no need to travel. This is likely to appeal to thousands of Irish businesses, because the courses are online, it makes them both more affordable, and more accessible.

Meeting the digital needs of Irish businesses

Founded by Brian Duffy, the formation of the Digital Skills Institute represents an exciting time for businesses and online marketing in Ireland. Head of web and multimedia studies at Ballsbridge College in Dublin Mr Duffy specialises in teaching small businesses and marketers how to do business online.

In four years he has trained hundreds of small businesses on how to manage and market their websites online via his own online teaching system. He explained: “Many of these businesses had already invested in digital marketing training and they all had the same complaints.”

These complaints were that training was too expensive, it was inconvenient travelling to Dublin, and, businesses were still left without the practical skills they needed.

He continued: “So, the idea behind the Digital Skills Institute is to address these three problems by making this training accessible and affordable to business owners everywhere – and ensuring that they get the practical, hands-on skills they need to start seeing immediate results promoting and growing their business online.”

Courses are priced below €300, and include eight weeks worth on hands-on lesson material – plus three months on-demand access to your tutor.


Some of the expert tutors from the Digital Skills Institute

Digital Marketing Courses on offer

Search Engine Optimisation Training with Paul Cawley

Google Adwords Training with Joanne Casey

Promote Your Brand and Grow Sales with Twitter with Samantha Kelly 

Sell More Products with eBay and Amazon with Andrew Whitfield 

Manage and Market Your WordPress Website with Brian Duffy 

Reconnect and Drive Sales with Retargeting with Gary Fox 

Video Marketing Training with Una O’Dowd

Automate Sales with E-commerce with Neil Sisson 

Blogging for Business with Aine Bermingham 

Social Media Strategies for Businesses with Sam Lyons 

Google Analytics Training with Christina Gilberti 

Facebook Training for Businesses with Carol Faughnan 

Develop a Brand that Gets You Noticed Online with Owen Barry 

LinkedIn Training for Businesses with Greg Fry

Email Marketing Training with Karl Murray 


For more information, you can visit:, and to avail of the introductory discount of 20% off all digital marketing courses book by 21st September.

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