One of the UK’s largest training organisations, QA, has signed an agreement to offer digital marketing professional certifications from the Digital Marketing Institute.

QA provides training and education to over 6,000 corporate clients, including 80% of the FTSE 250, and has been recognised as one of the UK’s largest training organisations by the Learning Performance Institute. In addition, over 200,000 individuals train with QA each year.

It offers a complete range of training courses and professional certifications in the fields of IT, project management, business skills, leadership and management via classroom, online learning and apprenticeships.

In the UK a massive 90% of jobs now require digital skills, with the skills gap costing the economy £63bn a year in lost income. Furthermore, a report from the Digital Marketing Institute last year showed UK marketers struggling to compete with only 7% scoring as competent when tested on their digital marketing knowledge through a skills assessment.

Speaking on the partnership David Walker, Head of Emerging Technologies & Digital Transformation at QA, said: “As digital technologies impact every aspect of our lives, organisations everywhere are witnessing a huge change in the way business is conducted. This transformation is seeing the demand for expertly trained digital marketing professionals increase exponentially. The addition of the Digital Marketing Institute’s professional certification programmes to QA’s extensive portfolio means we can even more effectively help our corporate clients adapt to the changing nature of customer engagement and marketing, helping them to take advantage of the emerging opportunities from digital transformation, as well as train individuals to be job-ready with a highly sought after industry-aligned certification that is recognised worldwide.”

Strong international growth in recent years has seen the Digital Marketing Institute’s digital marketing and selling certifications become available through education partners in 100 countries worldwide.

Director of Strategic Partnerships at the Digital Marketing Institute, Michael Goeden, said: “QA provides a world-class training service to both global corporate clients and individual students across the UK. Through this strategic partnership we will work with them to ensure that our certification helps meet the major challenges faced by UK businesses to adapt to the ever-changing digital landscape. By offering the Digital Marketing Institute programmes, we believe QA is well positioned to provide a holistic Digital Transformation training solution that can contribute to bridging the ongoing digital skills gap.”

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