The Digital Marketing Institute has announced that it has partnered with Logical Operations, the leading global information technology instructor-led courseware provider, to provide expert-facilitated training programs geared to help marketing and sales professionals gain the skills needed to succeed in the digital world.
The Digital Marketing Institute is the recognised international certification standard for the digital marketing industry and the partnership will bring its professional certifications to Logical Operations’ network of over 3,000 partners of commercial training providers, academic institutions, and enterprises worldwide. This adds to the existing number of 15,000 plus professionals that the Digital Marketing Institute has already certified across 80 countries.
As part of this partnership, training curriculum for various courses from the Digital Marketing Institute are available now for immediate purchase on the Logical Operations store. This includes the Professional Diploma in Digital Marketing course, the Digital Marketing Institute’s most widely taught digital marketing certification in the world, as well as training curriculum for the Professional Diploma in Digital Selling, Professional Diploma in Search Marketing, Professional Diploma in Mobile Marketing, Professional Diploma in Social Media Marketing, and Professional Diploma in Strategy and Planning. Each of these 5-day instructor-led training programs include extensive hands-on activities and a real-world approach to gaining the skills needed for marketing and sales professionals to be more successful in their jobs.
This partnership brings to three the number of deals secured by the Digital Marketing Institute in recent months. Ian Dodson, co-founder and director of the Digital Marketing Institute, said: “This partnership once again reflects the global demand for training in digital marketing and digital selling and the relevance of the Digital Marketing Institute’s certification standards for professionals, educators and industry. Logical Operation’s global presence and decades of experience educating corporations and consumers through its training delivery channel make them a terrific partner for the Digital Marketing Institute, and we look forward to working with them.”
Logical Operations offers information technology and business professional courseware and certifications worldwide to its channel of commercial training providers, academic institutions, and enterprises. As more of an organisation’s budget is allocated toward Sales and Marketing, Logical Operations sees programs like the Digital Marketing Institute’s as the next frontier of training and certification.
Bill Rosenthal, CEO of Logical Operations said, “Through our new partnership with the Digital Marketing Institute, we will be well positioned not only to provide a more comprehensive digital marketing training experience to our end customers through our training channel, but to ensure our end customer leaves class with a certification from a well-respected force in the industry.”
Michael Goeden, Director of Strategic Partnerships at the Digital Marketing Institute, said, “When looking at the profile of Logical Operation’s customers it was obvious that our certifications in digital marketing and digital selling would be a great addition, and would serve to strengthen their customer’s ‘digital’ training offer.”