How to succeed in corporate Digital Makeovers, insights with Dr Marie Taillard

Minter Dial catches up with Dr Marie Taillard, who is a French-American senior marketing academic and business leader, faculty member at ESCP Business School and co-author with Béatrice Collin of the brand new Digital Makeover: How L?Oréal Put People First to Build a Beauty Tech Powerhouse, Wiley Press. In this conversation, we discuss her book and the digital transformation process that L’Oreal has undertaken over the last decade. Is it top down or bottom up?

Digital Makeover succeses at L?Oréal, insights with Dr Marie Taillard

How will the changes and accelerated transformation imposed by the pandemic stick? The role of the Chief Digital Officer and how to make it work in a large organisation. We also look at the changes to marketing, the importance of social media and the collaborative mindset.

I’m Minter Dial and I serve my clients by elevating the energy and connecting people and ideas. I relish being an engaging professional speaker on leadership, transformation and branding with a specialization in digital transformation since 2009. I’m known for being someone who walks the talk and delivers on or above expectations.

I’m the author of three award-winning books, including my last book Heartificial Empathy, Putting Heart into Business and Artificial Intelligence that won the Book Excellence Award 2019 and was shortlisted for the Business Book Awards 2019. My newest book on leadership just launched, You Lead, How Being Yourself Makes You A Better Leader. It is published by Kogan Page and is available at all fine e-tailers as an audiobook, ebook and paperback.

I’m also the producer of the award-winning book and film The Last Ring Homeand co-author of Futureproof that won the Business Book Award 2018.

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