When and where is it on?

DES | Digital Business World Congress will be held in Madrid from 22 to 24 May next year.

How many years has it been going?

After two DES successful editions (18.000 corporate visitors, 450 speakers) DES is now heading to the third one.

What was the inspiration to start it?

We are now living a very exciting technology momentum. We wanted to bring together corporate decision-makers leaders to provoke an intellectual reflection on regards the future, the innovative technologies and their potential impacts, the current digital business ground scenarios and discover how decisions of today will shape and prepare their companies to take them into the global future.

On the other hand, equally important, we had this exciting vision of turning Madrid into the global capital of world’s innovation one week a year, a must-attend event in the global digital business schedule.

What exciting things can people look forward to for the 2018 version?

This edition “Facing the Digital Avalanche” we will fully devote to providing inspiration about how to overcome most of today’s challenging and complex digital dilemmas that many top management members and their organizations are now dealing with. Dilemmas such as: customer experience vs. profitability, security vs. privacy, legacy vs. innovation, control vs. speed, etc.

What opportunities are on offer for those attending?

DES is an extraordinary opportunity to gather crucial knowledge, develop the right skills and solutions in those technologies that are transforming the shape the industries. An excellent platform network for like-minded people where to generate creativity and new ideas to bring to your company.

Who will be speaking?

70% of our speakers are top execs from global leading companies that are in the day-to-day business, driving the changes into their organizations. They inspire the audience by bringing their success stories, how to´s, vision and expertise, etc. Of course, we do also have big names in our Masterminds Series. Leading lights in Artificial Intelligence, Marketing, Organization, Innovation, etc.

What tips would you give to people attending to get the most out of it?

Our holistic approach to digital business make us put on the table an extraordinary top selected content  senior-level focused in a time-wise manner: specific summit sessions in where we speak for instance about talent generation and the cultural organization change (HR Summit); we do discuss around the toughest challenges that certain roles may face (CDO and CIO Summit). Summits fully dedicated to cross technologies such as Cibersecurity, IoT, Cloud, Big Data, Artificial Intelligence, Blockchain, etc.

We also bring 9 Verticals to discuss what is happening and the way technology is shaping sectors. Industry forums sessions such as Banking & Insurance, Retail, Telco, Travel, etc. Masterminds with our Top Management inspirational roundtables and leadership thought talks. All runs at the same time in 10 auditoriums.

That is why it is important to make good use of the agenda and to select well what you want to attend to get most of it and be open for both networking and business opportunities.

How can people book tickets / when does it usually sell out?

The accreditation for visitors will be opened in February. Stay tuned and follow our social media to be the first one to know all the news, such as announcement of speakers, partners and many more.

Anything else you’d like to add / we should have asked?

 DES is an incredible event that you cannot miss if you want to know what and how the digital transformation is happening at all possible levels and its implications from all angles and perspectives. Great Show! don´t miss it! Looking forward to welcoming you Madrid


If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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