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Stormzy unveiled his debut album ‘Gang Signs & Prayer’ to much critical acclaim in February 2017 and it has now gone gold, the hugely popular grime artist took to social media to announce he had been handed a special Gold card by Deliveroo, which allows him free food from the delivery service for an entire year.

He said in a video message: “What’s going on people, it’s Stormzy here. In my right [hand], I have a phenomenal card, This is a very serious thing here; this is a gold card from Deliveroo – thank you to Deliveroo as well – and this gives you the opportunity to get free food on Deliveroo for a year.”

Before adding in a series of tweets: “The game has changed forever. The very 1st Deliveroo Gold Card. Bruddah. I am gassed … it’s a glorious occasion (sic)”

The idea has very much the feel of the mysterious Nando’s black card, that was never confirmed by Nando’s but a range of celebrities and famous personalities hinted they had one, entitling them to free food for four at Nando’s, a super clever move by Nando’s, as they didn’t actually confirm its existence but reaped the rewards of the rumours, however 12 year old girls harassing the Nando’s social media accounts for a black card probably does get a bit annoying.

So whilst not totally original and less of a rumour, as an actual announced and physical card, the Gold Card tie up with Stormzy is a clever move by Deliveroo to team up with a hugely popular music artist, whose following synergises with a younger demographic that will be receptive to food delivery, I am sure Deliveroo’s working with Stormzy hasn’t came cheap, with a range of brands queueing up to work with him. Deliveroo may of paid a handsome sum, however the ROI may well make it cheap at the price, as Deliveroo try to compete with the likes of JUST EAT, and uberEATS in the UK, with Stormzy’s global appeal they are also likely to benefit hugely with brand awareness in other international markets including Ireland, where Stormzy performs tomorrow in Dublin, where testament to his huge popularity a mural has been painted of him depicting him in his red adidas tracksuit from his now famous SHUT UP youtube video which has 52.3m views.

Stormzy also recently worked with BOXPARK Croydon, performing at its launch in his home town of Croydon.

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