, a daily deals site similar in function to Groupon, launches today in Ireland with a novel purpose: raise over €2 million for non-profit Irish organisations within the next three years. was founded by thirty two charity organisations in an effort to find a new way to raise much needed funds for the sector.

How will it raise those funds from the deals site? 11% of every transaction goes directly to your chosen charity. Irish daily deals sites had revenues in excess of €54 million last year so there is certainly a well established market there to be tapped into. Thirty two non-profit organisations are behind the investment to get the site up and running, They Include: Acquired Brain Injury Ireland, Alpha Ireland, Amnesty International, Arthritis Ireland, Autism Initiatives, Christmas FM, Conradh na Gaelige, Don Bosco Teenage Care, Down Syndrome Centre, Early Childhood Ireland, Educate Together, Epilepsy Ireland, Fighting Blindness, Focus Ireland, Forbairt Naíonraí Teo, Friends of londiani Ireland, Irish Society for Quality & Safety, Inclusion Ireland, Mayo Children’s Initiative, Monica Loughman Ballet, Multiple Sclerosis Society of Ireland, Muscular Dystrophy Ireland, National Youth Council of Ireland, Order of Malta Ireland, Scripture Union, Spirit Radio, Sports Across Ireland, Sunbeam House Services, Unicef Ireland, Union of Students in Ireland, Worklink Limited and Youth Work Ireland Cork.

Speaking today at the launch, Leonard Lloyd, CEO of, said: “I’m delighted to be at the helm of such an exciting start up. was the brainchild of the charity sector and the thirty two founding charities are the shareholders of the site. We believe that customers will love the exciting range of deals planned in coming months. The inclusion of an 11% donation to a customer’s chosen charity will be a compelling proposition to all those looking for a fun, easy and, above all, affordable way to donate to charity.

“It’s a true win win situation – the purchaser gets a great deal with up to 60% reduction for him/herself and 11% of that purchase goes directly to charity.’s objective is to raise over €2 million for Irish causes within the next three years – an ambitious target for an equally ambitious project. I’d encourage everyone to log on today and share news of DealEffect’s launch with your friends.

In the past few years fundraising has been a challenge for non-profit organisations in Ireland. looks to solve that problem by offering deals at discounts greater than 50% of the recommended retail price with the contribution to the charity already built in as 11% of the cost – ensuring that philanthropy will now be within reach of an extremely wide number of people.

Deirdre Garvey, board member at and CEO of The Wheel, the representative body for community, voluntary and charitable organisations which worked with the 32 Irish charities to prepare for launch, said she was thrilled to be involved with the non-profit start-up. “There really is no substitute for the enthusiasm and energy associated with doing something completely new. is a brilliant way of raising much-needed funds for a wide range of non-profit organisations. People can do some good while getting a great bargain in the process – what could be better!

To find out more about DealEffect and sign up for daily deal updates log onto from today to see the launch of their first deals, or follow them on Facebook or Twitter (@DealEffect_ie) for real-time updates. #DealEffect #Giveback11!




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