DataSolutions invests €105,000 to help partners drive leads

DataSolutions, the specialist IT solutions distributor, has announced that it has invested €105,000 to help partners engage prospective customers and generate sales leads by demonstrating the benefits of new technologies. Two initiatives – Citrix Cloud Labs and the Hyper Converged Infrastructure (HCI) Hub – will help DataSolutions’ reseller partners to highlight the business advantages that these new technologies can offer to Irish organisations.

The first of these initiatives, Citrix Cloud Labs, is designed to enable DataSolutions’ reseller partners to demonstrate the value and cost savings that Citrix Cloud Services can bring to Irish companies. This demonstration service will also provide partners with the opportunity to increase revenue by expanding their business into a consultative model and providing higher value services to customers.

Francis O’Haire, group technology director, DataSolutions, said: “At DataSolutions we’ve always believed that seeing a technology in action is worth a thousand product brochures or PowerPoint presentations. To that end, we have designed the Citrix Cloud Labs demonstration service to showcase Citrix Cloud Services and help our partners understand the tremendous opportunities that selling this technology offers.

“More and more companies are adopting a “cloud-first” strategy for delivering IT and Citrix and its partners are ideally placed to take advantage of this trend. Selling Citrix Cloud Services will help partners to bring the benefits of cloud to their customers while elevating their strategic relationship with them. This will lead to the provision of higher value partner services and increased customer loyalty and satisfaction.”

As well as Citrix Cloud Labs, DataSolutions is also launching its Hyper Converged Infrastructure (HCI) Hub to help its channel partners in Ireland capitalise on the Hyper Converged Integrated Systems market that analyst firm Gartner predicts will be worth $5 billion by 2019. The HCI Hub has been created in partnership with Nutanix, a leader in the Gartner Magic Quadrant for Hyper Converged Infrastructure, 2018. The Hub is a lead generation-focused microsite that contains a range of assets including downloadable HCI guides for end users, educational videos on the topic and the ability to request webinars and call backs. These assets sit behind database driven form fills to enable partners to generate marketing qualified leads and include rebranding tools to allow partners to personalise content with logos and contact details. The campaign will also be supported by a series of email mailshots personalised for each reseller and a telemarketing campaign.

Roberta McCrossan, group marketing director, DataSolutions, added: “Hyper Converged Infrastructure is a rapidly growing market that demonstrates huge potential. However, many of our Irish partners don’t have the internal resources or marketing capacity to engage customers in this area. The HCI Hub plugs this gap as it enables our resellers to educate their customers about the benefits of hyper convergence and drive sales engagement in the Irish market.

“The Hub is branded for each of our partners and is aimed at highlighting practical benefits. It also provides access to demonstration products to facilitate test drives and proof of concept pilot projects – the ultimate goal is to turn the hype into tangible wins.

“There is a huge appetite among Irish businesses for emerging technologies that will provide them with a competitive advantage and help them to stand out. DataSolutions’ launch of Citrix Cloud Labs and the HCI Hub highlights our commitment to helping our reseller partners sell these solutions and shortening the sales cycle for our vendors.”