The Irish Cancer Society and Dell launched Daffodil Day 2015 in Limerick at an event in the Dell campus in Raheen last Friday.

Daffodil Day, supported by Dell, will take place on Friday, March 27th 2015. This year marks the 28th Daffodil Day, Ireland’s longest running and biggest fundraising day.

Commenting on the launch, Fiona McCarthy from Dell Ireland said, “Dell has served as lead partner with the Irish Cancer Society on Daffodil Day for the last five years. Our 2,300-strong team in Ireland gets fully behind the campaign each year, taking part in street collections as Daffodil Day volunteers and hosting a wide variety of fundraisers. It’s a true partnership which makes best use of the skills of both teams, with Dell also assisting on many elements of the campaign ranging from the Daffodil Day app – which has been fully updated to assist with fundraising in 2015 – through to generating impact with social media.”

The Daffodil Day app, developed by Dell in concert with the Irish Cancer Society, is available across mobile platforms and available for download now. It highlights local merchandise sellers near the user through a dynamic map and also facilitates donations – meaning that the public can donate in person or on the go.

The Society recently announced a growth in cancer incidence that is sure to have a direct impact on its services – increasing the need for the public to support Daffodil Day so they can reach their fundraising target of €3.5 million for 2015.

John McCormack, Chief Executive Officer, Irish Cancer Society said, “We’re fortunate to have the support of Dell and the wider community in Limerick and around the country as we face into this year’s campaign. 570 people are diagnosed with cancer every week, with cancer rates increasing by 4 per cent over the last 3 years. This requires that we raise additional funds on Daffodil Day this year in order to continue to provide essential support services, as well as the work we do across prevention, research and advocacy.”

Night Nursing is one service funded by Daffodil Day. Last year the Society was able to fulfil 96 per cent of requests for a night nurse.  Seventy Five percent of cancer patients wish to die at home surrounded by family, yet only 25% get to do so. The Irish Cancer Society provides the only night time care service for cancer patients in their own homes. In 2014 the Society’s nurses provided 7,800 nights of care to over 1,934 patients and this service is fully funded by the people of Ireland who consistently support the work of the Society.

It’s vital that Daffodil Day reaches its ambitious fundraising target of €3.5 million in order to continue to provide and expand this service and others. The Society and Dell are calling on the public to help support the campaign on Friday 27th March and ask people to volunteer, organise or donate on CallSave 1850 60 60 60 or visit www.cancer.ie/daffodilday.

Here are some of the ways you can support Daffodil Day 2015:

  • Visit www.cancer.ie/daffodilday or Callsave 1850 60 60 60
  • Volunteer on Daffodil Day
  • Organise a Daffodil Day event in your community or workplace

You can download the Daffodil Day App from the Google Play Store on this link or from the iOS App Store here.

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