Creating Value Through Technology Discover the Tech That Can Transform Your Business, reviewed

By Simon Cocking, review of Creating Value Through Technology
Discover the Tech That Can Transform Your Business by Andrew Hampshire. Available from Bloomsbury here.

Business leaders are often too busy to familiarise themselves with the benefits and risks of technical undertakings such as new IT plans or changing digital platforms. Yet, if managed effectively, such initiatives can result in huge returns. Creating Value Through Technology provides CEOs, business owners and directors with a clear and accessible guide to the most prominent and profitable technologies that are available, allowing them to confidently implement and sustain new tech strategies.

Different elements of the value chain can be supported and enhanced by different technologies – so it’s important to understand how investments in tech can drive revenue growth, profitability and the valuation of a business. In this informative yet approachable book, Andrew Hampshire draws upon years of experience and an array of case studies to assess the potentiality and feasibility of different technologies in creating value based on a business’s overall strategy.

Andrew’s book is centred around the basic levers of shareholder value creation: revenue growth, earnings growth and cash generation alongside the multiples used to value businesses. The book applies this framework to existing and burgeoning technologies, exploring where they can be best implemented and sustained to encourage growth.

With Creating Value Through Technology, business leaders will discover a newfound confidence in incorporating technological strategies that will revolutionise their business for the digital age.

Creating Value Through Technology Discover the Tech That Can Transform Your Business, reviewed

This might be the perfect book for you, though this is going to depend on where you personally are at, in terms of your technical level of knowledge, and how far behind the curve you currently are. We began to have some reservations in the introduction when the author listed the technologies he was not going to discuss as he felt they were currently unproven technologies. When he mentioned blockchain as an example we then began to wonder when this book was written and published (it actually comes out in November 2020, but we seriously began to doubt how recently this book was written and researched.

Next up we began to wonder if we had gone back in time ten years by the time we had reached the chapter on ‘website and your digital presence’, where he explained why it might be important to have an effective website and a digital presence. Is there any company in the world now, especially in corona / lockdown times, who is still in business, who does not have either of these things. We don’t like to give books negative reviews when possible, but in this case this really seems like a book for whom events overtook it a long, long time again.

When, very late in the book, a chapter comes up about the cloud, this began to feel like the Nokia/Kodak guide to future planning and how to avoid being blindsided (hint it didn’t play out well for either of those companies and their approach to future planning). The conclusion was less than four pages and similarly bereft of any actual insightful actionable takeaways. This book might work for some readers but it feels like it is aimed at an audience who might have already retired?

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