Contextual marketing: The rules, risks and rewards, by Rebecca Lieb 

Great guest post by Rebecca Lieb all media, all the time | analyst, author, speaker & strategic advisor on digital advertising, media & content for Irish Tech News. We will be reviewing her new book soon too. Ever since the rise of digital marketing, practitioners have been working towards personalization. Using data and technology to call customers … Continue reading Contextual marketing: The rules, risks and rewards, by Rebecca Lieb