By @SimonCocking review of Content: The Atomic Particle of Marketing – The definitive guide to content marketing strategy by Rebecca Lieb, published by Kogan Page, priced £19.99 Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content – The Atomic … Continue reading Content – The Atomic Particle of Marketing, reviewed