Content creators urged to protect innovation on World IP Day

With content creators at an all-time high due to platforms such as Meta, TikTok and YouTube, the Law Society of Ireland and IMRO join forces to explore how intellectual property (IP) and IP rights (IPRs) such as patents, copyright and trademarks can be used to protect innovation and revenue on World Intellectual Property Day, that was on 26 April 2022.

World IP Day

Reflecting on this year’s World IP Day theme, IP and Youth: Innovating for a Better Future, IMRO Adjunct Professor of Intellectual Property Law at the Law Society of Ireland, Dr Mark Hyland said, “Young people today are a key source of ingenuity and creativity. Their fresh perspectives on global and local issues, intellectual curiosity and hunger for a better future are driving innovation and change at a rapid pace. World IP Day 2022 is a fantastic opportunity to showcase how young creators can use intellectual property to protect innovation and revenue in the ever-evolving digital age.”

“Taking the music industry as an example, on-demand streaming continues to grow steadily as an important source of revenue for right holders and music creators. However, this music copyright needs to be safeguarded through IP protection. Projects, which may be small at the beginning, grow in size, create employment, bolster careers, and benefit society generally,” explained Dr Hyland.

Youth Content Creators World IP Day

“With one of the youngest populations in Europe and one of the most highly educated in the world, Ireland is a global innovation leader. Ireland’s people constitute its most significant competitive advantage. Through the strategic use of IP and IPRs, Ireland’s young inventors and creators can help build a better future for Ireland and Europe.”

“A fundamental building block in our digital environment is Directive (EU) 2019/790 on Copyright in the Digital Single Market’. In particular, Article 17 of the Directive imposes heavy new obligations on online service providers, such as Meta, TikTok and YouTube, when it comes to copyright-protected works uploaded to their platforms by individual internet users,” explained Dr Hyland.

“A key part of the new liability regime is the obligation imposed on these service providers to obtain permission from copyright holders concerning protected works uploaded by users to their platforms.”

“In helping to significantly modernise the EU’s copyright regime and ensure a high level of protection for copyright holders in the EU, the Directive will be a very useful piece of legislation to protect the future of youth-led innovation and creativity,” Dr Hyland added.

Annual Copyright Lecture 2022

Dr Hyland will join James Hickey, External Director, IMRO at the IMRO and Law Society Annual Copyright Lecture 2022 to further explore the topics of copyright and IP. Together they will examine ‘Article 17 of the Digital Single Market Directive, complex and challenging in equal measure’. The complimentary conference takes place at:

· 5:30 pm-7 pm on Wednesday 4 May 2022

· Lecture Theatre, Education Centre, Law Society of Ireland

· Advance registration is required.