When and where is it on?

The Marketing Acceleration Summit is on May 22nd in Clontarf Castle, Dublin,

How many years has it been going?

This is the first year for this event

What was the inspiration to start it?

The host Emma D’Arcy has twice run an online version of this live event, and she saw from this the invaluable need for business owners to upskill themselves. Marketing is a broad topic and as many events focus completely on digital marketing, this event has a more rounded and holistic approach, and includes teaching about PR and how to have an integrated marketing campaign that is focused on brand values and revenue generation.

What exciting things can people look forward to?

Interactive workshop style in the morning, inspiring speakers teaching about marketing from their vast experience, in the afternoon Gavin Duffy, of dragons den, will be doing a hot seat style of event which includes some of the attendees going on the ‘hot seat’ explaining their marketing / business issues and everyone gets the benefit of Gavin Duffy’s responses.

Additionally, Christina Jones is flying in from the UK, she is a digital and ecommerce marketing whizz and we are delighted to have her speak in Ireland and learn from her vast and savvy experiences.

What opportunities are on offer for those attending?

This is an opportunity for business owners, CEO’s, and marketing executives to expand the realm of their marketing knowledge. Typically people are quite one dimensional about marketing, purely because they have not been taught to look beyond the obvious. This event is about teaching the attendees how to think outside the box, how to leverage online and offline marketing strategies, how to be innovative and creative in their marketing, thus standing out from the crowd.

Today’s business environment is very competitive and this event will teach business owners how to stand out in a noisy marketplace. many of the speakers have years of genuine marketing and business experience, this can be invaluable as often what works in marketing in one industry can equally work in another industry. We tend to all stick to the same ‘blueprints’ and this in turn can cause our businesses to be unseen because we are marketing in the exact same way as our competitors we must think differently AND strategically and this event will teach you to do so.

There are also excellent networking opportunities at breakfast, lunch and the coffee breaks.

Additionally in the morning workshops, Emma will be encouraging attendees to have their own marketing strategy outlined before lunch on the day! This event is as much about ACTION and IMPLEMENTATION as it is about learning and this will be heavily taught on the day.

Who will be speaking?

Emma D’Arcy – Marketing Consultant and host – Marketing Strategy – You will learn to outline your own on the day.
Gavin Duffy – Dragons den investor, entrepreneur and media coach – Hot seats and Q&A session with Gavin
Christian Jones – Online Marketing Expert – Learn how to maximize Google Ads, Facebook Ads and the latest marketing technology – Christina is all about LEVERAGE
Victoria Mary Clarke – Media Coach and PR genius – Learn some Fantastic and easy ways to get PR
Susi Lodola – Cognitive Behaviour Therapist – teaching us about self sabotage and how to stop it affecting our business and marketing decisions
Treasa Spragg – keeping healthy and teaching about resilience – Business can be tough and we need to be healthy in mind and body in order that we make excellent marketing and business decisions
Melissa Curley – Communications Expert – Teaching us what to say when meeting clients – social capital
Michael Cleary – The Marketer- 32 years in business & giving us insights & parallels from his All ireland hurling days, running 3 businesses and what he did when the recession hit – Learn from a 7 figure biz owner
Dermot Fitzgerald – MD of Boru Stoves – Boru stoves started 10 years ago selling one stove and is now shipping hundreds from Cashel every week to markets such as Russia!
Richard Bond – Richard is a sales guru, having been director of a SAAS company for many years, he will be imparting his vast knowledge on marketing and sales.
Eadaoin Curtin – Branding Evangelist – Branding is our way of connecting with the customer. Eadaoin is a powerhouse of knowledge and inspiration on how to brand your business in a way that is unique to you

What tips would you give to people attending to get the most out of

Write out a list of their business AND marketing goals for the rest of the year.
Be clear on what direction they are going to take
If they are unsure, they will get direction on the day
Have any questions ready to ask key speakers

How can people book tickets / when does it usually sell out?

You can buy tickets from eventbrite
Tickets stop selling at 6pm Monday 21st of May

Anything else you’d like to add / we should have asked?

“Marketing isn’t magic, there is a science to it.” Dan Zarella
Often business owners don’t know what they don’t know. This whole event is about teaching rounded and holistic marketing strategies that work. This event is about business growth, scaling your business and learning how to do so from speakers who have been and done it.
The motto of this event is that:
Your Success is Our Success
We want attendees to come away knowing how to leverage their marketing towards greater business success and that this event was the spark to do so.

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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