By @SimonCocking review of Janesville: An American Story by Amy Goldstein. This book won the 2017 Financial Times and McKinsey Business Book of the…
‘When I think about business models, I’m reminded of US Supreme Court Justice Potter Stewart addressing the question of pornography:…
Describe the company – the elevator pitch ... What is the first thing readers see when they look at…
By @SimonCocking review of Native Advertising: The Essential Guide by Dale Lovell available from Amazon here. Native advertising: paid-for media that looks and behaves like…
By @SimonCocking a review of Our Digital Future: Smart analysis of smart technology by William Webb available from Amazon here. Alluring visions of the future…
Most of us have a misguided view of successful founders. We look at great founders like Brian Chesky (Airbnb), Neil…
I have a feeling I’m particularly intolerant of people who moan and whinge. It drives me round the bend. It’s…
By @SimonCocking review ofTrust Rules. How the world's best managers create great places to work. By Bob Lee, available from Amazon here.…
By review @SimonCocking of Digital Transformation, Build Your Organization's Future for the Innovation Age by Lindsay Herbert, available from Bloomsbury here. Innovation…
By @SimonCocking review of The Cilantro Diaries: Business Lessons From the Most Unlikely Places by Lorenzo Gomez. Available from Amazon here. Lorenzo Gomez went…
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