On today’s Irish Tech News Podcast, we are doing a St Patricks Day episode and I talk to Cameron Worth from SharpEnd an innovation partner of Jameson’s involved in the development of Jameson’s 2017 Limited Edition St Patrick’s Day Bottle. The IoT-enabled bottles, developed in partnership with SharpEnd and piloted exclusively for the Irish market, will mark the occasion of St. Patrick’s Day through a range of services and digital experiences. Cameron talks about his agency SharpEnd who are the UK’s first Internet of Things agency, the IoT bottle developed for Jameson, how NFC can work for brands and consumers, and why NFC lessens the needs for companies and brands to build an app.

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