Plan International Ireland has announced that it has benefited by €1,000,000 from its award winning ‘Calling for a Cause’ partnership with LinkedIn, which involves the online professional network’s staff volunteering their time each month to call donors to Plan Ireland. The milestone was reached on LinkedIn’s Giving Back InDay on Friday 20 May as part of National Volunteering Week.
The nature of the ‘Calling for a Cause’ calls vary from a simple ‘thank you’, a personal invitation to an upcoming event or an update on their contribution. These calls have helped to generate increased donor loyalty, resulting in a substantial financial benefit to the charity over the past five years. As a result, ‘Calling for a Cause’ is now an integral part of Plan International Ireland’s communication and fundraising strategy.
The partnership forms part of LinkedIn’s policy of giving all of their staff a day every month, called an ‘InDay’, to invest in themselves and causes that they are passionate about as part of the unique culture at the company. With 1,000 staff at LinkedIn’s international headquarters in Dublin, ‘Calling for a Cause’ is one of the most popular initiatives among employees.
The funds raised to date has helped Plan International Ireland to pay for:
· 67,489 mosquito nets
· School essentials for 38,675 children
· 26,094 birth certificates
· Adult literacy training for 11,114 women
· 1,815 small wells to supply classrooms
· Sending 2,277 girls to school for one year
Commenting on the milestone, Mike Mansfield, Plan International Ireland’s Head of Marketing & Sponsorship, said: “Calling for a Cause is truly an innovative example of a charity corporate partnership and a great example of leverage applying employees’ time and resources to have the biggest impact. These calls are vital as they are fundamental to our donor loyalty and ultimately are key to helping us achieve our goal of improving the lives of the children and communities in the 50 countries Plan International operates in throughout the developing world. If ever the term ‘time is money’ was relevant this is it. It is such a win-win for all involved and to reach the €1 million milestone is amazing”
Sharon McCooey, Senior Director International Operations and Site Leader of LinkedIn Ireland, LinkedIn added: “At LinkedIn, our staff are our number one priority, and giving employees one day a month to invest in themselves goes a long way in fostering the culture that was created when we were a much smaller company. It is one of our most treasured traditions and as a company whose vision and products are geared towards creating economic opportunity, we are proud to be in a position to support organisations like Plan International Ireland who are making such a difference throughout the developing world.”
As part of National Volunteering Week (16 – 22 May), LinkedIn also partnered with Volunteer Ireland to host a special afternoon for a youth group from Ballymun Regional Youth Resource (BRYR). Volunteers from LinkedIn gave talks to the group on how they can harness LinkedIn and their online brand to support their future career development.