By @SimonCocking

Describe the company – the elevator pitch …

YuScale creates solutions for advanced food analytics, by using hard- and software for easier handling and unknown precision. See our kickstarter campaign site here.

How are you different?

There is a lack of solutions if it comes to determination of food – no matter if you have diabetes or on a diet. YuScale closes this gap and provides a real solution.

Why will the company / product do well?

Our scale in a phone case is a great product and a kind of no-brainer. We have a great opportunity to bring an attractive product to market for tonnes of customer segments – from diets and diabetics to athletes.

How have the last 12 months been?

A wild ride with ups and downs – we’ve been accelerated for 2 times, got funded by the ODINE (H2020), build a pilot series of our scales, launched our app in the stores, run a pilot with 50 test users and are
now ready for the next round.

What worked well?

Producing hardware is always a big hassle, especially if you combine hard- and software. We had to take a couple of hurdles, struggled with Chinese suppliers and German customs, but finally, we have succeeded.

Anything you would do differently?

We faced a bunch of problems during the manufacturing process and had to solve them one by one – but, no I don’t think that we did something differently.

Tips to others thinking of starting a company?

Go out with your idea as fast as you can – don’t spend too much time in the garage and it is ok if you feel ashamed about your first product 😉

What are you long term plans for your product / company?

We are still in a very early stage, but we plan to grow fast and go global with our product. An exit might be an option in 4 – 5 years.

What are your favourite tech gadgets?

We love everything related to gaming like VR glasses,

What tech gadgets do you wish you could use to help you?

The gaming industry has the best experience with 3D technologies. We plan to create 3D models of food by ”scanning” photos and have to learn so much about it – would be nice if we do not have to start from

How do people get in touch with you?

We are pretty well connected via social media and if you search of YuScale – you will find us.

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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