By @SimonCocking

Describe the company – the elevator pitch …

Expede It Solutions Ltd is a successful IT consultancy company who last year made the decision to develop their own software and recently launched their new product, yada.

yada is a simple, real-time event management platform, which allows users to create events – whether public, private or moderated – and fully personalise them. With yada, users can connect with other guests at a venue via the app or by scanning a QR-code, and share photos, videos and comments in real-time. It also allows for this content to be combined with the ‘LiveView’ feature to form a projectable, 360-degree view of the event.

How are you different?

We feel that yada is unique because the app is very diverse and can be used however the user sees fit. Other events apps focus on one event in particular or are a use-once opportunity, whereas yada combines the functionality of all of these apps into one.

Additionally, only a small percentage of apps provide organisers with the ability to interact with their guests through direct messaging or curated content. yada focuses on fully enhancing attendee experience as well as facilitating events for the organiser.

In comparison to its competitors, yada is excellent value for money: at the moment, all features are free of charge, so get downloading now! Finally, you’ll also notice that the latest version of yada has a really cool, fresh feel with a sleek design, due to the feedback we received from students and then took into account for our launch.

Why will the company / product do well?

We are going to succeed because the team is a group of fun, driven and passionate people who work in perfect synergy. We are constantly looking for creative ways to gain exposure and develop.

In addition, we have a product that looks sleek, is fun to use and most importantly, provides something unique to the market. By directly connecting event attendees, yada fortifies the sense of community at events like no other app. Other events apps tend to focus on the advantage for the events organiser, whereas yada focuses on establishing interaction amongst the guests and provides easy, 2-way communication between guest and organiser.

Where are you based?

Expede IT Solutions Ltd is registered in Leeds. However, yada has offices in London and Denham, Buckinghamshire, and largely operates in the London / Greater London area. The app is available for download internationally.

When was the company launched?

yada was founded in June 2015, when the proof of concept was launched. The MVP was launched to stores much more recently (26th February 2016). At the moment, yada is in the App Store and Google Play Store and can be downloaded for free. However, we still have a way to go and are seeking funding in order to enhance the features and improve the functionality of our app.

What have been your biggest wins to date?

We have secured over 3,000 downloads, and that figure is steadily climbing. yada was also selected for a number of positive app reviews on popular app review sites, and was even featured in the 2016 Festival Guide as a must-have app.

A proud achievement was to be selected from 16000 start-ups (only 600 were chosen) to exhibit at Collision conference in New Orleans in April this year. This was part of Web Summit and was a chance for us to chat to investors and make some fantastic contacts. It was an immensely challenging but nonetheless rewarding experience for us.

We are also proud of our 87% download-to-signup conversion rate.

What type of people (market segment) are you trying to attract to your product?

As yada passes through the phases of its development roadmap, we are expanding our market and trying to attract different types of people.

yada has just completed the ‘party / social’ phase of the roadmap. Throughout this phase our market segment has been millennials (mostly students): those with an active social life, who regularly attend events and have a passion for social media.

As we move into the ‘enterprise’ phase of the development roadmap and enrich yada’s functionality, in addition to millennials and the student market, we are attracting companies and events professionals who wish to use the app at their events.

In a nutshell, we target a combination of ‘party-goers’ and ‘party-starters!’

Tell us about your team?

Team Expede are the ‘wise old owls’ of the team who provide the expertise and tech knowledge. The Expede team, amongst others, includes Martin Roots, who founded the app after the idea came to him at a family wedding, and Nigel Clarke, who is the in-house developer for yada.

The marketing and sales team, or ‘team yada’ are young, hip graduates who bring the innovative, fresh perspective to the company. Team yada includes Product Manager, Mehram Sumray-Roots, who is Martin Roots’ daughter and is passionate about helping the family business.

What are you long term plans for your product / company?

The yada roadmap is an extensive one – ultimately, we hope the same yada technology that has been used in the events space can be used in the education space. With new features such as timetabling and SITS technology, we see it eventually working as a disruptor to the education sector by providing technology to improve student engagement and participation in lectures. It will provide a platform for student / teacher interaction and the possibility to share and project work.

At the moment, yada is free but we are also working on monetising the platform. Revenue will be generated from:

– In-app purchases, including the ability to invite more than 30 guests to your event (operating on a sliding scale), and a ‘pick-and-mix’ system to unlock extra features
– A one-off purchase of a large or public event
– Subscription services or white labeling for companies / events professionals
– Targeted, non-invasive in-app advertising

What are your favourite tech gadgets?

Working is events is extremely hands-on because it means a lot of business is done face-to-face and not from behind a computer screen. We are constantly attending events, conferences, meeting people, and looking for sponsorship opportunities for yada. This is great fun, but of course, can be quite exhausting! We love using Google Calendar and apps like Meetup to keep us organised! Also Slack is a fantastic tool for communication in between events.

What tech gadgets do you wish you could use to help you?

We’ve heard rumours of tablets and smartphones with built in projectors – this would be ideal for us as we could project yada content anywhere at anytime!

Something we would quickly like to add: in order to add exciting new features, yada are looking for more funding and have a Crowdfunding campaign here:

If you are interested in investing in yada, please visit our page on Crowd for Angels.

How do people get in touch with you?

People can get in touch with us in a number of ways!

If you are interested in yada, please email us: [email protected], or visit our website at:

We are also available on






If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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