By @SimonCocking

Describe the company – the elevator pitch …

UTRUST is a ground-breaking payment platform that empowers buyers to pay with their favorite cryptocurrencies while providing the best consumer protection in the market.

How are you different?

What’s unique about UTRUST?

For buyers: Payment protection – We are the only payment platform that provides a protection mechanism in crypto payments, allowing you to pay with confidence. We minimize the risk of fraud, by acting as mediator, providing guaranteed buyer protection and payment coverage.

For sellers: Minimized risk – Our blockchain payment system minimizes seller risk virtually to zero. Payments are made via blockchain. No more chargeback. No more stolen credit card and hacked accounts.

Merchant Volatility Protection – Since buyers pay with crypto and merchants receive in fiat currency, merchants are not exposed to swings in crypto-markets. As a merchant, expand your market, reaching towards a new audience of cryptocurrency holders, and let us handle the conversion work while you focus on the marketing and revenues.

ICO – We are issuing our own UTRUST token during the ICO, which can be used in the platform, and leverage platform development itself while provide a ROI for initial backers. The UTRUST token can be used by buyers along with other cryptocurrencies in the system, reducing buyers’ fees to zero. It’s also used as a coupling mechanism, linking the value of the token to the value of the platform by a fee-burning mechanism that slowly decreases token supply.

Why will the company/product do well?

We are the first platform in the crypto-payments arena that offers a robust consumer protection aspect, something we believe is key to the mainstream adoption of crypto-currencies as payment methods.

Where are you based?

Our incorporation is in an ongoing process in Switzerland, with the bulk of our engineering team is based in Portugal, and the remaining partners and advisors from all around the world, including US, UK, China.

When was the company launched?

Our preliminary concept dates back from the beginning of the year, and we started working on our venture more actively and establishing the team since early June, with website launched in mid-July. 

What have been your biggest wins to date?

Reaching this stage of pre-ICO, we have so many committed partners working to bring the UTRUST project to fruition is our biggest achievement so far.

What type of people (market segment) are you trying to attract to your product?

Our customers (buyer’s side) are cryptocurrency holders who are looking for a great platform to make their purchases in a safe way at the lowest rates. Our merchants are looking for volatility protection and to accept as many customers as possible.

What tips would you give to others looking to build their business?

Don’t look to build it, find a great partner who shares your vision and start doing it.

Tell us about your team?

We are a team of young engineers, designers and UX guys with a passion to build great products.

What are your long-term plans for your product/company?

We see ourselves as the PayPal equivalent in the arena crypto-payments. In the future, when you are checking out a product online, the featured option “Pay with UTRUST” will be the no-brainer default choice

What are your favorite tech gadgets?

Pretty much everyone in the team is a Mac-user, so usually I would go for the sleek Macbook Pro. However, recently we have been quite fond of drones, specially in terms of programming those to do neat things.

What tech gadgets do you wish you could use to help you?

A DJI Phantom 4 Pro + Emotiv EPOC+ would be nice

Anything else you’d like to add/we should have asked?

Sure, perhaps a tidbit on how this project started. It was by mere coincidence really, after an introduction during a blockchain conference. Two of the initial co-founders met and through the night shared perspectives on the current state of payment technologies using crypto-currencies and smart contracts and why someone should build a better product. The very next day, we started building our pitch, a team and established a goal of an ICO (Initial Coin Offering). The world is full of opportunities, and sometimes we only need to share our vision and not to give up in order to persevere.

How do people get in touch with you?

Our website is and we are always available for general inquires on our email address: [email protected]

We invite you to follow our Twitter and Facebook pages:

and we periodically publish articles on Medium:

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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