Business Showcase : Userlytics

By @SimonCocking. Interesting interview with the team from Userlytics. Watch & listen to real prospects & clients as they interact with prototype Mobile Apps and Websites. User Testing for Usability & UX. See more about white-label, sample clips and prices and why to use Userlytics.

Describe Userlytics – the elevator pitch …

There are plenty of analytics tools and platforms that will tell you what is happening on the critical flow points of your user interface; we tell you why it is happening.

Look over the shoulder of your target demographic customer as they interact with your website, mobile app or prototype while following instructions you have provided and answering questions.

Anywhere in the world, from their own homes.

How are you different?

Userlytics was the 1st company to provide a video based user testing platform with picture-in-picture views of respondents. In other words, you are not simply recording the screen the participants is seeing, and their audio commentary, you are also recording a webcam view of the participant.

This not only increases the qualitative insights from user testing, but also ensures that the user test participant is your target Person, and not a professional tester.

Userlytics is also the 1st video based user testing platform to launch branching logic (conditional logic), such that the instructions and questions remote user testing participants receive are based on their previous responses and actions.

This brings unmoderated usability testing, an inherently scalable user testing solution, closer to the advantages of moderated usability testing, which allows excellent personalization of instructions but suffers from a lack of scalability (you can only manage a limited number of user testing participants per each user experience researcher).

Also unique is the combination of qualitative and quantitative user testing deliverables, adding usability metrics such as system usability scale (SUS), Time on Task, Success/failure ratios, Single Ease Question (SEQ), Net Promoter Score (NPS) and similar to the qualitative picture-in-picture user testing videos.

Why will the company/product do well?

In business since 2009, the last 2 years have demonstrated that user experience testing as a category is exploding as senior executives multiply their ux budgets by magnitudes of 1,500% as they recognize that the user experience of their products and interfaces is a key ingredient of both market share and profitability

Where are you based?

San Francisco, California, Austin, Texas, and Madrid, Spain

When was the company launched?

June 2009

What type of people (market segment) are you trying to attract to your product?

Product Managers, marketers, designers, developers, user experience and usability professionals, and agencies

Tell us about your team?

Our founder and CEO, Alejandro Rivas-Micoud, is a serial entrepreneur with 5 startups under his belt and a return of over 30X for an initial investment of $1M

Our CTO, COO and VP of Operations are also likewise experienced entrepreneurs with experience running profitable startups cross international borders in the e-commerce, interactive marketing and digital video spaces.

What are your long term plans for your product/company?

We are planning on securing partnerships with leading UX and marketing agencies across the globe to leverage a planned multilingual version of our user testing platform and a global user testing panel of respondents.

How do people get in touch with you?

Through our website here, and also you will find us on Twitter also.

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at Simon@IrishTechNews.ie or on Twitter: @SimonCocking