By @SimonCocking

Describe the company – the elevator pitch

Urban Circus brings Fashion, Technology and Security together to create High Visibility jackets as a fashionable alternative to the usual yellow safety vest. Fashion-Tech can be useful not only delightful.


How are you different?

Urban Circus makes itself stand out by offering a new generation of High Visibility jacket including key features:
– Respect ISO 20471 high visibility standards: Fluorescent & reflective
– Reversible to be seen and to hide
– Technical design for urban riders (it’s a functional jacket before being fashion)
We are making clothing not only to be seen at night but also during the day, mixing fluo and reflective respecting high visibility international legislation. Same as workwear clothing but fashion and technically developed for urban riders

Why will the company / product do well?

As mentioned above, due to the outstanding key features along with unique design, we strongly believe that the company will be able to encourage riders/ wheelers to willingly wear the HiVis jacket to protect themselves on roads just afterwork or coming back from festivals. Being comfortable and proud of what you are wearing is really important.

Where are you based?

The company is based in Paris but sells the products online worldwide. and the new collection on kickstarter 😉

When was the company launched?

Urban Circus was found one year ago by Quentin and Henri. An aerospace engineer and a fashion designer, aha what a beautiful combo for the fashionTech dvp isn’t it ?

What have been your biggest wins to date?

We succeed our 1st crowdfunding last winter. Via Ulule, where we successfully raised nearly 12k euros for the production. It was for us a test and the proof of concept. We hope that this time on Kickstarter, we can beat this number with a new record.

What type of people (market segment) are you trying to attract to your product?

We are all riders and the idea is to answer rider’s needs who ever they are skateboarders, wheelers, bikers or cyclists… Those who are willing to experience new things and to express themselves.

Tell us about your team?

Quentin and Henri are the 2 founders of Urban Circus. While Quentin plays part of the security, Henri is responsible for fashion design. They complete each other to combine Fashion and Technology to create their collections. In the team we also have 2 lovely girls from Thailand and Vietnam (Sutida and Bao) and another French guy (Flo) responsible of commercial activities.

What are you long term plans for your product / company?

After 1 year of R&D as well as gathering feedback from customers, Urban Circus now desires to expand it market internationally. The target markets where we want to spread the word : northern Europe (UK, Holland, Germany…)

What are your favorite tech gadgets?

wistiki keyrings, and flaneurz (not really high-tech, but really tech)

What tech gadgets do you wish you could use to help you?

Gadgets that make my life more convenient, not just funny stuffs. For example the 2 gadgets I mentioned above really improve my day to day life

How do people get in touch with you?

People can connect with Urban Circus through social networks (Facebook, Twitter and Instagram) or even our website

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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