By @SimonCocking interview with Tom Nutley, Business Development Director, Stage Intelligence

Describe the company – the elevator pitch …

Stage Intelligence is a leading player in Bike Share Scheme Management. We use artificial intelligence (AI) with self-organising algorithms to simplify the redistribution of bikes and resources.

Our BICO platform takes into account a near infinite number of factors and criteria to enable faster decision making for operators. Factors such as weather, major events, and availability of bikes play a massive role in ridership, which is key to all Bike Share Schemes around the world. Stage offers a solution that optimises operations and drives ridership growth.

Operators gain full visibility into their resources with Stage’s BICO solution. In a competitive market, we are combining state-of-the-art technology with our experience to enable operators around the globe to grow their business.

How are you different?

We are the only the Bike Share Scheme management that is continually investing, developing and using AI to simplify operations in Bike Share Schemes. With our platform, operators can move from a traditional schedule-based approach to a proactive and near real-time model.

Our BICO platform can accurately predict where demand for bikes will be so that operators can coordinate their resources to the specific needs of the market.

Why will the company/product do well?

Our solution was designed to address the major pain point in Bike Share Schemes, the availability of bikes and docking stations. The traditional schedule or dispatch-based method often fails to account for the riders that use them. BICO platform uses real-time and historic data to truly offer a scheme that works for all.
Operators that have adopted our BICO solution have seen over 20% reduction in costs through improved operational efficiency. By reacting to demand, operators are not wasting time and effort in redistribution.

Stage has a good reputation with its customers and will continue to be a success because of the work we do with our partners. We work with our customers to ensure their needs are met.

As Bike Share Schemes grow, they need a dynamic system that uses reliable technology to drive their costs down and grow their ridership. Stage Intelligence offers that solution with its BICO platform.

Where are you based?

We are based in London, where we develop and maintain our BICO solution, but we work with operators all around the world. Our business model doesn’t limit us to any market, we can scale and grow with the whole industry.

When was the company launched?

Stage Intelligence was launched in 2011 to solve some of the most complex problems in the shared-mobility eco-system.

What have been your biggest wins to date?

Since its inception, we have hit some major milestones. We are continually updating our AI solution and are now currently on v.12 with major improvements and optimisation to our technology.

As a direct result of the market, we have internationalised our platform to cater to languages and needs of different countries around the world. We are in talks with some of the largest Bike Share Schemes on how we can optimise locked-in bikes and red flag situations to avoid bikes being lost, damaged or left in unsuitable places.

With the popularity of dockless bike schemes, we are working to address some of the major issues in these schemes. We are currently looking into ways in which we can combat the rising parking concerns and the issue of broken and vandalised bikes.

We are listening to the growing Bike Share market and offering a solution that benefits operators, riders and the cites.

What type of people (market segment) are you trying to attract to your product?

Currently, we operate in the shared mobility market. We cater to Bike Share Scheme operators in supporting their operations and optimising their resources. We are leading the way in simplifying the management process in the market and we want to continue to do so with more partners around the world.

While we work with Bike Share Scheme operators, our solution has implications to the wider transportation market, city planners and urban developments. We are enabling a well-run Bike Share Scheme that reduces the pressure on existing transport infrastructure with a clean and environment friendly option in modern cities.

What tips would you give to others looking to build their business?

For any business, understanding your product is not enough, you need to understand the whole industry vertical and consider all possible access points. For Stage, it’s not good enough to be an AI expert or a Bike Share expert, we need to be both and we need understand the specific user needs, different operator requests as well as city requirements to cater to the entire market with a single solution.

It is also important to stay on top of the industry. We are always keeping up-to-date with the latest industry news and major technological advancements so that we can offer a platform that brings value to all who use it.

The industry has a direct impact on the business, no matter what product or service you sell. Understanding the wider industry is the first step to growing your business.

Tell us about your team?

Our team, based in London, has over 10 years of experience in this field.
We have engineers, developers, technicians, executives and staff that are driving the transformation of this industry.

We have very much the start-up culture, whereby we are always looking at ways to disrupt the current market with our solutions.

What are your long-term plans for your product/company?

In the future, we see our AI platform disrupting the wider transportation industry as it has done with the Bike Share Scheme. Our BICO solution uses vast amounts of data and the latest AI technology to deliver resources to people that need them. This is the case for almost all transportation from how buses, trains and taxis run to wider delivery and collections systems.

We hope to deliver the same results in reducing cost, simplifying management and optimising resources to other industries.

What are your favourite tech gadgets?

We are all cycle enthusiasts at Stage. Any developments in this area is always of interest to us. The advancements in e-bikes, smart bike lights and other key gadgets are particularly fascinating to us.

Also, working in the transportation industry, autonomous cars is a big topic that we see, hear and read about every day. It will be very interesting to see the development and implementation of this in our everyday lives in the very near future.

In Bike Share, we are seeing innovations shaking up the market. Companies like SoftWheel and Smarthalo are reinventing basic concepts for the modern era. SoftWheel’s suspension wheel and Smarthalo’s tech gadget is transforming every day cycling with the latest technology.

What tech gadgets do you wish you could use to help you?

We see big opportunities in e-bikes. It addresses many of the concerns in the current state of cycling by reducing the effort and time needed to reach a riders end destination. We are seeing the adoption of e-bikes rise around the world as more people look for cleaner and more efficient ways to get from A to B.

For Stage, an e-bike Share Scheme is no different from a pedal Bike Share Scheme in terms of management. It requires the same level of efficiency to ensure e-bikes and other resources are available when and where they are needed.

We are super excited to use our platform to simplify management in e-bike schemes around the globe. As sharing schemes evolve, we want to grow and evolve with them.
It is also great to see so many different tech gadgets booming in the Bike Share industry. These gadgets are supporting the growth of the industry and facilitating the transition to cycling for many users.

How do people get in touch with you?

People can get in touch with us via our website, or they can contact me directly at [email protected]

We’ll be more than happy to answer any questions or if they wanted to find out more about what Stage Intelligence does.


If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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