How are you different?
SquidHub is often compared to Slack, Trello and Asana.
However, SquidHub is a collaboration app for the broad audience who need a simple and intuitive solution to get the job done – where the competitors above are focused on businesses.
And of course… SquidHub is a fun and playful universe – a big contrast to our competitors which are more corporate. 
Why will you do well?
We deliver a product to a currently unserved market. A market with a huge audience – and where the need is constantly increasing.
On top of that, SquidHub is a platform which you can use across both individual, private and professional projects.
You may think of SquidHub as a generic platform. Comparable to what Dropbox did for filesharing – and what Facebook did for connecting people. Where you as the user can decide how the product works best for you, and the only limit is your imagination.
Where are you based?
Denmark, Copenhagen
When was the company launched?
Product was launched in September 2016
What have been your biggest wins to date?
Pitching in front of some of the biggest names in tech in Denmark (Mette Lykke – former CEO of Endomondo, Martin Thorborg – founder of Jubii, Christian Stadil – CEO of Hummel and investor) with extremely good feedback.
Who are you trying to attract to your product?
90% of people in the age between 20 – 50 years.
People who don’t want to setup both a Facebook group, Dropbox, todo-list and shared calendar just to get a project started.
What tips would you give to others looking to build their business?
For people looking to build a business in the tech industry, my first advice would be to investigate all of your competitors first. What are they doing well. What doesn’t work that well. What are they lacking. Etc.
When you have done your initial investigation, you should continue with the customer discovery to understand if there is a need or demand for the product you are thinking of.
If there is a need for your product, don’t throw yourself into building the product right away. Spend the time needed on getting the UX right – and afterwards applying a nice UI on top of that. With the UX and UI in place, you will be able to test your product on potential customers before spending a lot of money on development – and get another confirmation of your product/business. If everything looks promising, you can head into the product development.
Tell us about your team?
The founders of the SquidHub has a strong background from doing large international IT projects for 8 years as well as working in Boston Consulting Group (among clients were Samsung and VW). So we know the in and outs of what it takes to deliver succesful projects. We’ve taken all of that knowledge and squeezed it into SquidHub. Both founders have a background as engineer, but we are true entrepreneurs by heart. We have a remote team who work on the UX, UI, parts of the development as well as marketing.
What are your plans for the future?
We want to be the dominant collaboration platform for the average user.
What are your favourite tech gadgets?
Actually, we don’t really have any! We love our surf- and skateboards and prefer to do non-techhy stuff outside work.
What tech gadgets do you wish you could use to help you?
Well, again. Not really missing any tech gadgets as we speak.
Anything else you’d like to add/we should have asked?
Imagine a new verb being added to the dictionary at the same level as googling and snapping: squidding 😉 That could be quite awesome.
But more importantly: Our mission is to enable people globally to work together seamlessly. To deliver better projects. With a better outcome. With a better overview. In less time. With less stress. And more fun!
How do people get in touch with you?
Via Twitter, our Facebook page or sending an email to [email protected]

Edited and prepared by Amy Murphy, Journalism student from DCU.

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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