By @SimonCocking

Describe the company – the elevator pitch …

Squaredot are an Inbound Marketing agency, we help B2B Tech and SaaS companies generate sales qualified leads by creating relevant content and promoting that content in the digital world. We’re a Gold Tier Hubspot partner and use their award winning platform to promote the content we create for our clients.

The content we create comes in many forms from blogs, eBooks, infographics, slideshares, videos, podcasts, social media campaigns…the list goes on. We also rebrand our clients identities and design and develop bespoke Hubspot websites.

How are you different?

Our positioning as a specialist B2B marketing agency makes us different to most digital agencies. We further differentiate by making sure everything we do is focused on business results (B2B leads) whilst creating best in class content. This combination of results focus and creative flair has been a key factor in our growth to date.

Why will the company / product do well?

The quality of what we do and delivering business results for our clients is already driving continued growth, we have a high customer satisfaction and retention rate and are starting to get referrals from those clients.

Furthermore, most of our new business has come from marketing and selling ourselves to date and we don’t see that changing.

Where are you based?

Our offices are based in Dublin, but geography is not a limiting factor in our business, for example, we have clients in Northern Ireland, England and Belgium.

When was the company launched?

March 2015

What have been your biggest wins to date?

We tripled our business in 2016, winning a number of international large scale B2B organisations on the back of our Hubspot expertise and referrals and our year culminated in winning the Hubspot Grand Prize for graphic design in Boston. You can read more about that here.

What type of people (market segment) are you trying to attract to your product?

Ambitious B2B Tech and SaaS companies, with a turnover of €3m pa or more, who use or want to use Hubspot and require best in class content to drive growth. We have found particular success in such companies who have specific niche audiences, nationally or internationally.

Tell us about your team?

We have the advantage of years of experience on both sides of the client/agency fence. Founder and MD, Ian Blake spent years as Head of B2B Marketing at Three Ireland. Creative Director, Sean Sharkey, has a decade of experience in some of the top ad agencies in Dublin. Our Inbound Marketers are typically the top Masters graduates of UCD’s Smurfit Business School and DCU. We also outreach to a network of specialist content writers around the world. Full team bios can be found on our About us page

What are your long term plans for your product / company?

Long term we see our agency being a best in class specialist B2B Marketing Agency that attracts the world’s most ambitious B2B brands and as a consequence significantly grow our revenue and profit.

Furthermore, we want to be an agency that attracts ambitious design, marketing and business graduates. A place where they love to come to work and are proud of what they do.

What are your favourite tech gadgets?

This is where I’m going to plug one of our clients, but nevertheless it’s my favourite piece of tech at the mo, so why not? Roomex make booking hotels for businesses so very very easy with their software platform that it’s a no-brainer. Here’s a little video we put together to illustrate the advantages to Office Managers.

What tech gadgets do you wish you could use to help you?

Teleporter app.

How do people get in touch with you?

We find people leave their details when they visit our website to access our downloadable content and we tend to follow up with emails or phonecalls…but if you prefer smoke signals or carrier pigeon, that can work too.

+353 1 524 2731 


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If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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