Business Showcase : Snaplytics

By @SimonCocking

Describe the company – the elevator pitch …

Being a marketer on Snapchat sucks. Everything must be published real time and the statistics disappears after 24 hours – that is what we change.

We have deliver analytics and scheduled publishing for native Snapchat accounts.

How are you different?

Snapchat does not have public API’s, but we have developed an infrastructure enabling us to grab the data from any social platform without the use of public API’s – including Snapchat.

Why will the company / product do well?

Snapchat is booming. 161m DAU spending 25-30 minutes in the app daily – but it completely lacks automation and insights. That is exactly what we provide, turning Snapchat into a scalable channel for brands and agencies.

Where are you based?

We are based in Copenhagen, Denmark. A few from the team are working remotely – Denmark can be so cold during the winter.

When was the company launched?

We started back in January 2015 – so we been around for more than 2 years.

What have been your biggest wins to date?

Since we launched we have not had a single account banned from Snapchat due to the use of our service. We take very much pride in that fact – and on top we are the largest provider of Snapchat analytics for native accounts globally.

What type of people (market segment) are you trying to attract to your product?

We cater both brands and agencies working with native Snapchat accounts. Basically, we enable them to scale and optimize their efforts and connect with their audience.

Tell us about your team?

We have gathered a killer team. We are 3 founders who worked on the project the first year, and since we have been able to attract great talent both within development and marketing.

We have been global from day one customer wise, and part of our team works from remote positions around the world – it enables us to hire the best talent imaginable and ensure a very fruitful diversity on the team.

What are you long term plans for your product / company?

With our proprietary technology, we can be on new social platforms faster than anyone else providing a scalable solution to our users. Our vision is to enable brands to utilize new social platforms better and faster by providing:

• Automation
• Insights
• Knowledge

Knowledge for example being our Quarterly Report on Snapchat metrics.

What tech gadgets do you wish you could use to help you?

I’m really fascinated by drones at the moment – trying to figure out how to integrate one. Likely just going to have to buy one for myself 😀

Anything else you’d like to add / we should have asked?

Nope, fantastic questions…

How do people get in touch with you?

Always welcome to reach out on thomas@snaplytics.io

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at Simon@IrishTechNews.ie or on Twitter: @SimonCocking