By @SimonCocking

Describe the company – the elevator pitch …

I am a property finder/ development consultant in or around the St Johns Wood area of London. I can help you to find a place to rent or buy in this prime part of NW/ central London. You may want to relocate, or to invest in property. I have also written two Amazon kindle ebooks at £6.99 each on how to buy a house as a good investment and how to sell a house, and sell well.

How are you different?

Estate agents can help you to find a place. But they are not independent like me, so they will usually only offer you property which is on their books or for which they will earn a commission. I will review everything that suits, including property which is not on the market, using my intimate knowledge of the local area and agents. I have more than a decade’s experience of buying and selling houses and flats in the area. And I am a non-practising solicitor, trained in the City of London, so you get an efficient and professional service that goes the extra mile.

Why will the company / product do well?

Mine is a small enterprise, so I am able to guarantee quality service from myself, based on the relationships that I have built up over the years. The ebooks are based on my own considerable experience. I wrote them myself. There is no ghostwriting. I am not a celebrity. How many other successful property investors are sharing their secrets like this?

Where are you based?

St Johns Wood, London, NW8, which is one of London’s prime residential hotspots. It includes world renowned Regents’ park, London Zoo and Lord’s Cricket ground, and it has superb schools and amenities and easy and quick transport links into the City of London.

When was the company launched?

This is a new business, less than a year old, as I have only relatively recently decided to expand and share my expertise and connections in buying, developing, renting out and selling in this area.

What have been your biggest wins to date?

I keep all details of my clients and their investments entirely confidential, but I am happy to have attracted both developer and private clients. Suffice to say that I am working on deals worth millions and millions of pounds.

What type of people (market segment) are you trying to attract to your product?

The books are for normal, regular people, from first time buyers to people who have owned their house for years.

My property finding business is for anyone who wants to live or invest in or around St Johns Wood.

Tell us about your team?

I work alone, but know the agents in the area and have my preferred list of professionals who will be able to help you.

What are you long term plans for your product / company?

To increase the size of the enterprise, whilst maintaining quality. It is my plan, but I am not sure if it is my husband’s (!), that if he is ever made redundant, my business has enough work to keep both of us occupied.

What are your favourite tech gadgets?

Sweet Home 3D – for putting the 3D picture I have in my head into a 3D drawing that everyone else can see, of each room or floor, with furniture and windows in the right places.

What tech gadgets do you wish you could use to help you?

CAD so that I could easily submit my own drawings with my planning applications.  At the moment I often use an old fashioned pencil, rubber and graph paper to draw out a room to scale, and then make separate cut outs to scale on more graph paper to represent different sized furniture and walls etc. I then blue tack the various options in place over the graph paper and see how it looks until I am happy, then I can commit the drawing to a computer version to hand to my builders.

I wish there was a simple way to do this on a computer without having to draw it out by hand first, and I emphasise the word simple. I would like to be able to take a video of a room, and for it to appear as a plan with accurate dimensions on my screen, instantly, with the dimensions written. Failing that, I would like to be able to input dimensions on to a screen so that the computer would draw out for me the whole room on a graph paper like background. And then allow me to draw separately on the side, walls and furniture to scale, and insert and remove them at will onto the gridded outline, saving different versions of the room. Having the whole room on a graph paper grid is really useful when it comes to the building part of the project.

Anything else you’d like to add / we should have asked?

I also write a property blog via Tumblr, and pictures of my projects can be found via Pinterest. All can be accessed via my website And I tweet property news most week days @simmaproperties.

And my interviews as a property guru for Sky TV’s property channel can be found via my YouTube channel

How do people get in touch with you?

All contact details for me can be found on my website.



If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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