By @SimonCocking

Describe the company – the elevator pitch …

Can you predict the future?

Can you imagine a world without your presence?

SafeBeyond is a revolutionary service. We allow a new way of communication that will extend any human being existence in a new and very exciting dimension.

With SafeBeyond you can now store messages for your loved ones in a designated virtual safe, and ensure your virtual presence on a grandchild wedding, graduation or during the holidays when they will need you most.

We strongly believe that a person is much more than the total sum of his assets. We offer you to create your emotional life insurance starting today.


How are you different?

SafeBeyond is a 21st century take on the historic time capsule model for storing memories and messages to be opened or accessed at a later date. You can decide which types of messages you want to leave. It can be a letter, audio message or video message. Once you decided what type of message you would like to leave you can then decide how it will be triggered out. Whether you would like the message to be triggered at a specific date, a specific location or even at any future event. With SafeBeyond, users can carefully and gracefully plan for the preservation and distribution of their digital legacies, well in advance of any future event

Another feature found in SafeBeyond is the option to store any type of data or content in a heir’s designated safe including digital accounts information (Emails, Social Media and more) , under his name and account.

Why will the company / product do well?

SafeBeyond provides a unique concept of communicating, making it easy to connect with your loved ones after you are no longer with us.

SafeBeyond serves as a “virtual safe” and a user-friendly storage and distribution solution for the delivery of digital, video, audios and written messages. We provide a friendly user experience and user interface which makes it easier and more enjoyable for the user to access the service.

SafeBeyond incorporates an experienced team that contains high knowledge within the spectrum partnered and provided with vast investments.

Where are you based?

We are based in Tel Aviv, but also operate from New York and Los Angeles.

When was the company launched?

SafeBeyond officially launched September of 2015.

What have been your biggest wins to date?

Out biggest “win” or achievement would be the number of registrations which exceeded our expectations by 400% in the first two months. We have received very positive feedback from users and have been reached out by many media outlets which have provided us with extensive coverage on our service.

What type of people (market segment) are you trying to attract to your product?

We are relevant to everybody and anybody! Mainly to the baby boomers, young moms, people who suffer from any illness and really any person that understands he won’t live forever and cares about their loved ones and/or legacy.

Tell us about your team?

Moran Zur: CEO and Founder

The CEO and Founder at SafeBeyond, a “digital time capsule” and online platform that allows users to record and store video, audio and written messages to be accessed posthumously by their heirs and loved ones. The idea for SafeBeyond was inspired by the sense of tragic uncertainty faced by Zur when his wife was suddenly diagnosed with brain cancer. Concerned that his then three year-old son would miss out on a lasting relationship/connection with his mother, Zur left his job of five years as Chief Executive Officer at Meitav Dash Trade (TASE member), one of the leading and largest investment houses in Israel, to create SafeBeyond.

An experienced entrepreneur and international businessman, Zur established SafeBeyond in 2014, implementing a mission-driven approach to ensure that users can remain an active part of their digital heirs’ milestone occasions and events for years to come through the delivery of preserved and recorded memories and sentimental/inspiring messages. SafeBeyond’s unique technology and service has managed to “re-design” the perception of death, empowering all people to better prepare for the eventualities of life.


Ofir Shtoyer: CFO

Former CFO of Israeli public companies

Isaac Raviv: VP Business Development

Experienced entrepreneur and operating manager, co-founder of various start-ups

What are you long term plans for your product / company?

To change to world! SafeBeyond is not less revolutionary than cell phones or Facebook. We allow a new way of communicating, which will extend any human being continuation and existence in this world, in a new and very exciting dimension. It is a unique technology and service that has managed to “re-design” the perception of death.

What are your favourite tech gadgets?

Many apps IOT related, mainly robotically involved. You can check out JIBO, it’s a good example to one coming out next year.

What tech gadgets do you wish you could use to help you?


Anything else you’d like to add / we should have asked?

Another thing we would like to add is: The use of SafeBeyond not only in a personalized manner, but also the effect it can have when used by significant politicians. Yitzhak Navon, Israel’s fifth President, recently passed away and he left his last message to the world stored on the SafeBeyond platform. This can leave an impact and help encourage future generations when such inspirational messages are left behind. You can listen to the message here.

How do people get in touch with you?

Visit our website email at [email protected]

TwitterFacebook  or our YouTube Channel:

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or @SimonCocking



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