By @SimonCocking

What is prooV?

prooV, the first Pilot-as-a-Service platform, is redesigning the process of corporate innovation. prooV streamlines the Proof-of-Concept (PoC) process from end-to-end by providing enterprises with the opportunity to find innovative software solutions that will help them advance and by empowering startups and software vendors to prove the strength of their technology during testing. Corporations are constantly looking to innovate, and there are thousands of software vendors struggling to partner with those corporations to deploy their technologies. prooV is the bridge between them, eliminating the headaches associated with running PoCs, such as the inefficient allocation of resources and IT security risks, while maximizing the way in which enterprises and vendors can move forward, together.

Through prooV’s marketplace, enterprises open PoC opportunities detailing what type of solution they’re looking for and startups can then apply for a spot, so that everyone can find their perfect match. Once enterprises select solutions to test, they use prooV’s cloud-based testing environments to simultaneously test, compare, and analyze the solutions’ performances, leveraging predictive analytics and machine learning technology to make the most well-informed choice of which solution to integrate into its existing IT architecture.

What’s wrong with the way software testing and integration is done today?

The process resulting in software integration is frustrating, slow, and riddled with obstacles for both the enterprise and the startup or software vendor. Before testing solutions, enterprises must sift through thousands of possibilities, most of them irrelevant, and don’t always have a person responsible for searching for external innovation. Once they decide to move forward with testing, designing suitable testing environments is complicated and time-consuming, as corporations are unable to risk their IT and data security and must create secure environments with fabricated data.

Due to the costs associated with testing, enterprises usually choose to test very few solutions, often missing out on other, possibly better, options. Startups and software vendors, on the other hand, spend their precious resources reaching out to corporations and hoping they find the right contact person or else risk falling through the cracks. Even if a company chooses to test a startup’s solution, due to a cumbersome set-up for testing and ineffective communication channels, the process can drag unnecessarily. It is counterintuitive but the process of corporate innovation is in dire need of innovating itself.

How are you different?

We’re different because we’re one-of-a-kind. There is no one else on the market that helps enterprises and software vendors come together and walks both sides through the entire PoC process – start to finish. prooV was founded as a result of the frustration felt by two entrepreneurs, each with over 20 years of experience building software and running PoCs, so we understand our audience. We created prooV to change the very essence of corporate innovation, considering the pain points of both corporations and startups/software vendors that we faced, ourselves, to design an end-to-end innovation ecosystem that makes the PoC process dynamic, streamlined, and success-oriented. 

Why will the company / product do well?

Emerging technologies are changing industries, some by completely overhauling the way business is done and others by improving specific offerings of those industries and allowing smaller players to enter traditionally closed-off markets. Corporations are aware of the growing threats, and are rushing to adopt new technologies that will allow them to stay ahead of competitors. While industries are becoming more agile, forward-thinking, and innovative, the process through which they can do so is exhausting, inefficient, and frustrating. No one has the time or bandwidth to efficiently sift through thousands of possible solutions, test them, and properly analyze them.  prooV makes proving a solution’s worth a breeze, accelerating the entire process of corporate innovation. We are already seeing exciting traction on prooV’s platform, and that the market is ready for our solution and all of the possibilities that come with it.

Where are you based? When was the company launched?

The company was established in the summer of 2015, following a worldwide tour during which 160 enterprises and startups were surveyed to crystalize and validate the real pain points of the PoC process and design a solution that adequately addresses them.

prooV launched in Beta in April, 2016 and then to the general public in September 2016, and we launched prooV 2.0 in January, 2017. prooV has offices in New York, San Francisco, and Tel Aviv.

What have been your biggest wins to date?

We are excited by the fast growth of prooV’s platform and are constantly inspired by the success stories of corporate innovation that come from it. This past January we launched prooV 2.0, the complete vision for our platform, which introduced even more solutions for the needs and pain points expressed by both enterprises and startups/software vendors. The launch of 2.0 reaffirmed our belief that just as innovation is dynamic, the process of corporate innovation should be continuously changing as well.

Another significant step for prooV was the integration of our platform with the AWS Service Catalog. Corporations that use AWS Service Catalog can now integrate the solution they chose and tested on prooV’s platform onto the AWS Service Catalog with the click of a button. This integration completed the lifecycle of corporate innovation—with prooV, enterprises can now find, test, analyze, compare, choose, and integrate solutions seamlessly.

 Tell us about your team?

At prooV, our diverse team is the foundation of our success, a group of talented individuals from different backgrounds devoted to bringing the best solution to market. We are constantly growing and looking to expand our team by adding people who care about the work and the company’s vision. It has always been a priority to find the best people for the job and people who complement our team professionally and personally, to make working at prooV as fun as it is rewarding.

 What are your long term plans for your product / company?

prooV’s platform has the potential to become an indispensable part of the corporate innovation equation, the place where anyone can find and pursue external innovation. We believe that prooV will become an industry standard PoC and software piloting tool. Our goal is that when any enterprise is looking to test new solutions for a specific need, or just wants to look around and see what the latest technology is, they’ll come to prooV first. Simultaneously, when a startup or software vendor is looking to market its software, they will automatically turn to prooV. We are committed to continuously updating the platform with new technologies and addressing the new needs and pain points of our clients as they arise. Our marketplace will become much more than a place for enterprises and software vendors to meet, but an open, dynamic platform on which ideas are discussed, lasting partnerships made, truly outstanding companies found, and industries transformed.

How do people get in touch with you?

You can find more information at

Feel free to email us at [email protected]

And don’t forget to follow us on:


Twitter: @prooV_inc


If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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