By @SimonCocking

What does Playback do?

Playback  is a mobile phone voice and text recording system. It is a product in the form of a mobile App and a web based dashboard. It is a very exciting technology with multipe uses across compliance, call tracking, customer service and customer relationship management.
It is an App that has many practical uses but the main problem it solves and the most critical is to support Mifid II compliance surrounding mobile call recording in financial sales which will be an enforced Pan European rule from January 2018 (see more here ). Mifid II mobile compliance are new rules that say that wherever financial sales are involved, all company mobile calls MUST be recorded.

Playback can also be integrated with ease to landline service via ISP and then provide analyticals around call quality, customer complaints and as a back to legal disputes. Finally it can be integrated with CRM systems to provide very powerful marketing and new business development functions.

How are you different?

Playback is a dynamic and flexible technology – it offers very flexible data analytics for the user. Rather than just record it can prevent and pre-empt negative business activity if used effectively. You can take voice recordings and document them. You can use key word searches. You can queue certain conversations based on call content.

Why will the company/product do well?

There is no other product on the market with its flexibility and functionality.

Where are you based?

Limerick and London.

When was the company launched?


What have been your biggest wins to date?

Signing contracts with banks in London and financial institutions in Switzerland.
What type of people (market segment) are you trying to attract to your product?
Banks, financial institutions as it cover Mifid II rules. Large call centres etc

What tips would you give to others looking to build their business?

Ensure you surround yourself with people better than yourself.

Tell us about your team?

Kevin – based in Ireland previously:
IT Program manager for investment bank London– Head of Ops control change management. Senior Internal consultant for Investment Bank Deutsche Bank. Head of IT for Global Hedge Fund Fund. Senior Program manager for EMC Cloud services. IT Program manager at Major Irish bank. Program manager for HP Business Intelligence Unit. Senior IT Program manager for VCE and Head of IT Governance. I have worked in the US, UK, Europe, Caribbean as well as a number of other countries across investment banking, Hedge funds, retail banking, converged IT infrastructure platforms, BI, Cloud IAAS and mobile application development.

What are your long-term plans for your product/company?

Become the product of choice to cover banking mobile recording compliance requirements. Move into the US market to cover similar requirements.

What are your favourite tech gadgets?

My bluetooth speakers.

What tech gadgets do you wish you could use to help you?

The latest Samsung mobile.

How do people get in touch with you?

[email protected] or

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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