Describe the company – the elevator pitch …
OneFam is a suite of family history products empowering family members to create, share and preserve their family history. Our applications provide families with the collaboration tools to create a shared family history, enabling the sharing of media, stories and events, while our ancestry DNA test and family history research options allows families to dive deep into their past.
— OneFam (@OneFam_Tree) August 1, 2017
How are you different?
Firstly, we solve a very specific problem within the family history market, which is the need for social interaction and inclusion within family history. Our free applications offer enhanced collaboration and connection to families to add real value, with advanced features available to subscribers. Our enhanced sharing features, for example, facilitates a shared request at a family wedding to family members to share their best stories, images and videos to capture and preserve the event.
Secondly, our mission is to develop products that our users will love and use, for generations to come. Social applications don’t facilitate a time driven approach required to relive family history. OneFam is built around this idea. This simplicity, ensures we better help families capture and relive family history. Our approach keeps families in touch, bringing families together and strengthening family bonds. Imagine leaving an audio or video message for you daughter on her first birthday, which she can relive years from now or taking a video interview detailing your grandfather’s early life and sharing his memory with the entire family.
Thirdly – At OneFam, we are always improving our business and developing our products, having recently launched our ancestry DNA [LINK: https://www.onefam.com/ancestry-dna-testing.aspx] product to enable users to trace their ethnicity and ancestor’s migration paths across a thousand years. Additionally, we are the first family history company to begin developing a user experience driven by virtual reality and augmented reality to enhance and change how we relive family history.
— OneFam (@OneFam_Tree) July 30, 2017
Why will the company/product do well?
The family history market is growing at 20% per annum since 2012. Existing users are demanding a more socially orientated approach to family history. We believe OneFam has developed the right products with the correct market fit at the right time. Our team is experienced, smart and very passionate about family history. This united focus has resulted in OneFam’s beta version already amassing over 18,000 profiles organically, with a 22% monthly return rate, and growing each day.
Where are you based?
OneFam is based in Athlone, Co. Westmeath.
When was the company launched?
OneFam begun development just over 2 years ago, incorporating in March 2016. To date, we have been funded by our founders and Westmeath’s Local Enterprise Office. OneFam is still in beta development, and has recently released our ancestry DNA product to market as well as releasing new mobile apps to the Google Play and Itunes store. We’re excited, ready for the next stage of growth and actively seeking seed investment.
What have been your biggest wins to date?
Over the last two years, OneFam was chosen from over 70,000 companies to display at the web summit in Dublin and Hong Kong and has won several business innovation awards. That aside, our biggest win must be our user acquisition and retention, which is growing day on day. This gives us huge confidence in our direction and market fit.
What type of people (market segment) are you trying to attract to your product?
The family history market has traditionally focused on attracting an older generation user, and with great success. OneFam’s target demographic is a younger, more family orientated and tech savvy user. Our current user base is exactly that, predominantly under 50, educated, moderate to high income, family oriented and spread across North America, and Europe.
Tell us about your team?
OneFam was founded by an experienced tech entrepreneur, and an accountant. Our team is the back bone of our success. We are focused on a single company vision and driven to succeed within our chosen market. While our roles can be different at times, we realise that collectively we are moving the company forward, and more importantly, in the right direction. In terms of size, at presently we have a team of 7, ranging from the CEO to CFO to developers to genealogists. OneFam aspires to hold 11 full time positions within the next 24 months.
What are your long term plans for your product/company?
In the short term, we are focusing on users acquisition and retention, investment and a move to a start-up incubation hub. This will provide us with resources that will aid OneFam to accelerate growth and scale within the family history market. In the long term, OneFam will become a leading player in the family history market. We don’t simply want to be another provider, we have already invested significant time and resources into research surrounding augmented and virtual reality which we hope to launch in early 2018. We want to fundamentally change how this generation is capturing and reliving family history.
What are your favourite tech gadgets?
I love technology, but have never really have favourite tech gadgets. That said, I’m loving my new Canon 750D camera and it Wi-Fi/Bluetooth connections which allows seamless integration with other devices as well as social media accounts. I’m also using Navdy, a new sat nav system, I just love its sleek design and futuristic display, driving has simply become more fun.
What tech gadgets do you wish you could use to help you?
We have great interest in mobile voice controlled technology, it’s a maturing market, but wouldn’t it be easier to control social applications or our application via voice commands. It has the potential to be quicker and more intuitive than existing applications.
Anything else you’d like to add/we should have asked?
Perhaps if we could offer some advice to other start-ups. One of the most beneficial things we have done from the start is to document company processes from the get go. Start-ups can grow in different directions and numerous processes are created by various team members. These processes are essential to grow and scale especially as roles within the company change. Having processes documented, fosters individual growth, reduces learning time and removes an over reliance on certain team members, allowing team members greater freedom to move between areas.
How do people get in touch with you?
Getting in touch is easy, drop an email or reach out to my team or I on any of our company social platforms. We’re always online and always delighted to hear people’s thoughts and feedback.
Email [email protected]