By @SimonCocking

Describe the company – the elevator pitch

Legion is a product agency providing innovative mobile app and website development, design, and strategy services to enterprises and startups.

We offer a complete mobile app and responsive website creation service from brainstorming and wireframing to delivering a pixel perfect finished product.

Our clients also benefit from our motion graphics expertise, which can form an integral role in the marketing strategy of their new product.

How are you different?

There are very few companies in Ireland offering bespoke product development – especially with our capabilities and our approach.

We are unique enough in that we offer a full stack in terms of development with 4 distinct development teams of native iOS (iPhone and iPad), Android, HTML 5 (responsive web), and backend.

Our focus on mobile makes our web offerings stronger, giving us a natural strength in responsive website design and cross platform approaches. We offer competitive pricing, professional project management and excellent support after product launch.

Why will the company do well?

As well as catering for larger complex development projects, we also offer a leaner approach where budgets are constrained. For these projects we follow the ‘lean startup’ methodology of build, measure and learn.

The ‘lean startup’ approach typically allows us to create a working prototype of our client’s product, with only the key functionalities included initially (Build). Once live, they can get quick, valuable, market feedback on their product allowing them to identify what is good – and more importantly what is bad with their product (Measure). This provides focus for the client and when they have secured further investment to roll the product out to different platforms they are safe in the knowledge their product has been market tested (Learn).

We believe there is a solution for all budgets and this mixed with a hard working, talented team has allowed us to do well so far.

Where are you based? 

We are based in the Digital Hub in Dublin 8, which is a great place to be for a digitally focused company like ours, as there is a great network of creative and innovative enterprises around us.

We have been here since we opened for business and we plan on continuing our expansion here. The broadband is very good…most of the time!

When was the company launched?

We launched the business last year but our very experienced design and development team make us feel much older!


What have been your biggest wins to date?

An educational mobile app we developed for Lámh and Down Syndrome Ireland called Lámh Time was launched last week by the Minister for Education Jan O’Sullivan.

Lámh is a manual sign system used by children and adults with intellectual disability and communication needs in Ireland. The app is a fun and interactive way for Lámh users to learn new Lámh Signs and support their communication with the people around them.

It was great to see some of the kids with Down syndrome at the launch interacting with the app and most importantly enjoying it and learning new signs from it.

What type of people (market segment) are you trying to attract and what is your approach?

We like to work with startups, emerging brands, market leaders and the very new.

We are seeing particular growth in the startup sector as it is a natural fit for our business. Startups will invariably have strong expertise in their market segment but often require an experienced design or development partner to conceptualize their idea and help them bring it to market.

It can be difficult for startups without a technical background to find a suitable software provider – especially if they have a poorly defined specification that opens itself up to ambiguity.

At Legion we can assist startups in the definition of their product, which in turn limits their risk of becoming too attached to one provider and being stuck with them. We call it ‘The Discovery’ and we work with our clients in assisting them in defining the full specification for their new product including the architecture and product design. At the end of the Discovery phase, the startup has a fully documented wireframe of their website/app, an architectural product diagram, a defined product identity with graphic assets, and an interactive prototype. The Discovery typically amounts to 15% of the total it would cost to bring the product to market.

Our clients are not limited to startups though and as a service business we have the capability of working across all sectors with both public and private enterprises.

Niall Minihan, Managing Director at Legion Interactive

Niall Minihan, Managing Director at Legion Interactive

Tell us about your team?

I run the day to day operations of the business across the development and design teams. Prior to setting up Legion I worked abroad in software for a number of years including my last role as a mobile product manager, where I delivered large scale mobile solutions for multinationals including Bupa, Castrol, L’Oreal and Unilever.

Niall Farrell is our creative director and leads our design team. He has over 10 years’ experience working in graphic and motion design.

We have extensive experience within our development team, who between them have developed over 100 mobile apps and 200 responsive websites over the last few years.  

What are your long term plans for your product / company?

Our long term plans are to continue to build interesting and exciting products for our clients.

What are your favourite tech gadgets?

I’d be lost without my iPhone and MacBook. I used to be a big Android advocate and have owned most of the Nexus series of phones over the years but once I made the switch to Apple last year I now can’t see myself ever going back.

We are seeing a lot of interest in the ‘Internet of things’ and we are currently developing an app for one of our clients who has created an innovative NFC pet finder collar.

How do people get in touch with you?

Email [email protected]
Mobile 085-785-1489
Landline 01-443-3963
Twitter @eirelegion

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or @SimonCocking


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