By @SimonCocking

Describe the company – the elevator pitch …

LearnSignal offers busy professionals an effective, affordable and convenient way to study their ACCA professional accounting exams. We combine world-class tuition with online education best practices to create effective and affordable ACCA Gold Standard learning materials. We are available 24/7 through any device, and our courses and revision materials allow business professionals to study as is most convenient, without putting their life on hold. This online-only approach allows LearnSignal to source the best international tutors, and avoid extensive overhead classroom costs – so students get higher-quality learning at a fraction of the cost. LearnSignal makes exceptional learning, exceptionally easy.

How are you different?

We have built our offer, and our whole company around the solutions to the pain points of traditional ACCA tuition. ACCA students tend to find traditional bricks-and-mortar tuition expensive, time-consuming, and difficult to fit around work and family commitments. It’s also ineffective, as students often struggle to attend – let alone concentrate through – long, often after-work lectures. While online learning can empower students to learn irrespective of physical location or availability, many students find these courses equally ineffective, as the modules are often just recordings of offline lectures.

We offer well structured courses composed of bite-sized video lectures and self-testing possibilities that make the acquisition of the expensive ACCA textbooks and supplementary revision materials unnecessary.

Why will the company/product do well?

Available through affordable monthly subscription packages, LearnSignal offers a library of online ACCA courses.

Our courses are:

  • Affordable – our subscription fee is fraction of the price of traditional learning
  • Convenient – students can study anytime, anywhere, on any device
  • Effective – expert content, created to learning best practices
  • Standalone – no supplementary revision materials needed

The LearnSignal courses consist of bitesize ACCA tuition videos crafted by industry experts, and they are accessible around-the-clock, on any device. Students are empowered to study whenever and wherever they prefer, fitting their studies intuitively around their life, increasing the effectiveness of their studies and the likelihood of a successful exam result.

Our online courses and revision materials are structured around each ACCA syllabus, with particular emphasis on exam technique. Creating a one-to-one experience, tutors walk students through the practical approach needed to earn a pass, and provide 24/7 tutor support.

We work with expert ACCA professionals and tutors worldwide, to ensure courses teach students exactly what they need to pass. Unlike classroom training, LearnSignal can work with the best tutors internationally – not only the best available at one given time and place – so the quality of learning is exceptional.

LearnSignal does not simply convert traditional tuition into the online medium – an ineffective, yet often pursued, approach from other learning providers. Rather, LearnSignal tutors work alongside a team of instructional designers and sound specialists to deliver videos that capitalise on the unique advantages of the online medium. The result is bitesize videos that are more engaging, more memorable, and more effective for learners, as well as more convenient and more affordable.

Where are you based?

We are based in Dublin in the iconic Merrion Buildings on the Merrion Street.

Our mailing address is:

The Merrion Buildings,

18-20 Merrion Street

Dublin, Ireland

When was the company launched?

LearnSignal was launched in mid-2016, and has since raised €2 million in funding to support its continued growth. Testament to the company’s success, they were first awarded ACCA Approved Learning Partner status in December 2016, and ACCA Gold Status in April 2017. These awards formally recognise LearnSignal as an exceptional learning partner for ACCA students worldwide.

What have been your biggest wins to date?

One of our latest big wins was the ACCA Gold Approved Learning Partner Status we were awarded this April but having had hundreds of students (from more than 80 countries) engage and complete our online courses, and getting positive feedback about how our tuition platform helps them improve their learning experience makes every day feel like a big win to us.

What type of people (market segment) are you trying to attract to your product?

We provide online ACCA tuition, so obviously we are aiming for people in the process of getting their ACCA qualification. Also, most of our students have learned to value their time, and they show a high demand for flexibility. Many of our subscribers need to travel long distances, others have families and they want to spend time with their loved ones. Some of them want to advance in their careers as fast as possible, so they need to juggle their time and energy 24/7. We are here to make their ACCA qualification process as time-efficient and as seamless as possible.

Tell us about your team?

Philip Meagher – CEO. Philip has a long history working in education, starting in Dublin Business School over 15 years ago, and is an ACCA-qualified accountant himself. His own experience studying for the ACCA while working full-time and balancing a young family were a major catalyst for LearnSignal. Philip is a firm believer in the principle that learning is most effective when it’s simple, streamlined and stress-free.

Johnny Meagher – Head of Sales. Johnny developed the idea for LearnSignal while studying for Business with Psychology. He’d repeatedly found the rigid structures of traditional education stifling, and was surprised to find that professional training in the e-learning format was no better. His belief that professionals should have access to a better learning experience is a driving force behind LearnSignal’s success.

What are your long term plans for your product/company?

Our goal is to change the way ACCA tuition is done! We want to help ACCA students realise that they can work towards an ACCA qualification without putting their life on hold. On a more measurable level we want to attain ACCA Platinum Approved Learning Partner Status. This is the next step after the ACCA Gold Status, and also the highest and most prestigious level the ACCA Approved Learning Partners can reach.

Anything else you’d like to add/we should have asked?

I think we should explain what ACCA and ACCA qualification is.

The Association of Chartered Certified Accountants (ACCA) is the world’s leading global body for professional accountants, with 188,000 members and 480,000 students across 178 countries. The ACCA offer a number of qualifications, the most significant of which being the eponymous ACCA qualification. This sees students complete 14 examinations, a professional ethics module and three years of professional experience in order to become a Chartered Certified Accountant.

Students have up to ten years to complete the qualification, and most students take three to four years. The ACCA runs four exam sessions each year, and students may enrol for up to four papers each session, with no more than eight distinct exams per year. Students can choose to study for the ACCA full-time, or study part-time while working, generally full-time. Students who choose this option may find their employer will invest in their training materials on their behalf, through Approved Learning Providers.

Studying while working is popular because professionals don’t have to put their career on hold, and workplace experience can give valuable context to syllabus material. However, it also traditionally puts huge pressure on professionals who must balance the demands of a full-time workload with studying for rigorous and challenging professional exams, and often with family life as well. Irrespective of personal situation, LearnSignal provides an innovative learning solution for today’s busiest professionals.

How do people get in touch with you?

The simplest way to contact us is through the integrated chat solution on the LearnSignal website. We have a dedicated help desk team who are very responsive and will gladly support our users.

Also, LearnSignal can be found and contacted via comments or direct messages on the following Social Media platforms:

We invite everyone interested to register on the LearnSignal Online Tuition Platform for a one-week free trial period and see for themselves what we have to offer. A name and an email address are the only two things needed to start the trial.

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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