By @SimonCocking

Describe the company – the elevator pitch …

GameDay Studios is the first licensed Daily Fantasy Sports white label network platform in the world covering all the major football leagues. We provide a complete suite of iOS, Android and Web games for our partners with a fully integrated backend to support customer service and marketing along with payment providers and escrow banking to protect user funds.

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How are you different?

Right now companies on the market are either B2C or they can provide an individual white label game for individual partners. With a network platform, all of our partners users get to play on the same network against each other, reducing their marketing spend and risk, making it a much more attractive place for users with many more attractive tournaments, and most importantly far greater liquidity for our partners.

Why will the company / product do well?

For a number of reasons. The most important factor is that the game we have made is not geared towards daily fantasy sports experts, it is geared towards the mass market. We have simplified the game so anybody can play, even people who know nothing about football. Current products on the market use complex statistics and user interfaces that scare away the average user instantly. Customer retention is impossible because a handful of experts are running external scripts and algorithms in order to predict the outcomes based on these difficult statistical scoring systems. This means that the average user almost has as much chance to win the game as winning the lotto. Therefore any money you spend on marketing is almost instantly a waste because you can’t retain a customer. Yet remarkably, despite companies failing and disappearing using this system, more and more are popping up with the same ideas and not learning their lesson. The concept of Daily Fantasy Sports is huge, it can have amazing success, but companies have to have the correct business model and an intuitive, playable game for the masses in order for it to take off. The industry is very young, only a couple of years old, and I feel GameDay is in the perfect position to take advantage of all the knowledge gained from early birds in this industry who were flying blind and have given the rest of us a free education.

Where are you based?

GameDay is an Irish company from Dublin, and we also have operations in Rethymno Crete where much of our software development takes place.

When was the company launched?

The company is launching on September 17th this year with our first white label brand Manager Duel. It will be available in the App Store and at manageduel.com . As this particular partner is focused on the Scandinavian markets people can access their local languages at managerduel.com/no or /dk /se /fi.

What have been your biggest wins to date?

In February we signed a deal with Uptown Inc., a company owned by Danish Entrepreneur Tim Mollegaard. Tim has been the leading traffic generator and customer acquisition specialist for a number of years across Scandinavia, which also happens to be the region with the most disposable income in the world. Tim is going to deliver us 3000 new customers a month which is going to really kick off our network and make it very attractive for new white label partners to join up, due to the existing traffic and play.

What type of people are you trying to attract to your product?

In terms of White Label partners, we are looking for established companies either with existing large databases of users in the betting, gaming or media industries, and specialist traffic generators that have the ability to load our game with new players on a regular basis.

Tell us about your team?

I have a background as an entrepreneur in a number of different industries, from founding Ireland’s first low cost telco to constructing a number of real estate projects with my partners The Swedish Investment Group. I founded the company with US entrepreneur Emanuel Petroulakis, two years ago. He has funded the company since inception and has a background in bringing new software applications to market so has played a crucial role in both development expertise and finances. We have a team of outstanding and dedicated software developers based in a town called Rethynmo in Crete. Crete is a hub for technology and programmers due to the technical University in Heraklion and we have been able to build a fantastic team led by Vasilis Iliakis with our lead developers, the Nikos’ – Goumenakis and Aggelakis.

What are you long term plans for your product / company?

Over the next few years my plan is to attract all the existing players on the European market to join our network. Instead of them trying to maintain expensive programming teams in places like the UK, and producing games that are not successful at attracting the mass market, I want them to join us and use our network and backend as their foundation. Even now if they were attracting many users, the costs of their operations are too high in comparison to the revenues they are generating. So it makes sense for them to join us in the long term, let us focus on what we do better then anyone else, and let them focus on customer acquisition, marketing and promoting the industry still under their own brand name, but with the 1000hp GameDay engine powering them.

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What are your favourite tech gadgets?

My mini i-pod is fantastic, so tiny yet with so much to give!

What tech gadgets do you wish you could use to help you?

I often find myself wondering why the Irish banks, or at least the one I use do not use the excellent password security devices for their online banking. Instead they make you remember 3 different passwords and force you to change those every 3 months which is a complete nightmare. Having had businesses overseas in Asia and Norway using these little devices for security makes life a lot easier I can tell you. They’ve been around for 10 years, perhaps Ireland will catch on one of these days!

Anything else you’d like to add / we should have asked?

GameDay runs an extremely lean operation due to my 15 years experience in running starts ups and managing companies through the economic crisis. We have self funded since inception holding all of our equity amongst the founders still, so it really puts us in a good position when we decide to start looking for some private equity.

How do people get in touch with you?

[email protected] , you’ll find me on Linkedin, and you can Tweet me on @GameDayDFS


If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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