Describe the company – the elevator pitch…
Fluree is focused on enabling enterprises to leverage decentralized applications and their respective benefits. Decentralization is going to substantially shift the entire IT market. Our first major steps towards this goal is FlureeDB, the first true blockchain database.
How are you different?
We are really about inverting control.
From a FlureeDB blockchain standpoint, it is commonplace to share data across organizations (i.e. supply chains, payment or claims processing), however that data is always controlled by a single entity. We enable this data to be decentralized, where no entity has control. The database runs independently of any single entity by a set of predefined rules and is essentially impossible to manipulate, and always contains a full audit trail.
Our next steps are about inverting control of applications. In most any application today, you send your data to the application where the application provider has complete control over your data and its security. With current technology like serverless computing, Fluree can actually move the application to your data. This inversion substantially reduces integration needs, improves security and reduces overhead costs.
— Fluree (@FlureePBC) November 9, 2017
Why will you do well?
As a blockchain database, we definitely do blockchain well, but we think success will come if we are such a great general purpose database that you’d use us even if you didn’t need blockchain capabilities. We think we’ve accomplished that goal.
We’ve really broken down some barriers that traditional RDBMs have – for example, our time travel. Since we have an immutable record of every data update, why not allow you to query the database at any point in time? This feature alone solves so many challenging problems in applications.
Where are you based?
Fluree PBC is based in the United States – Winston-Salem, North Carolina.
— Fluree (@FlureePBC) December 28, 2017
When was the company launched?
We were fully going in 2015.
What have been your biggest wins to date?
Setting out to change core aspects of the software technology stack is always a challenging problem. We’ve spent a couple years working on it, and we are really proud to show off our database and have people in disbelief of what it can do.
When you are in tech, developing for tech people, that sort of reaction is infrequent, and we are thrilled we are doing it.
Who are you trying to attract to your product?
We really want to enable developers that are challenged with solving problems to have better tools with unique capabilities. There is also a significant c-level interest in blockchain right now, and they want to understand how it will impact their businesses.
What tips would you give to others looking to build their business?
It’s a ground game, you need to sell person by person. Avoid the lure of magical advertising and email blasts driving customers to your door as I haven’t seen that work. I try to talk to anybody who is willing to talk to me.
When you have real conversations about a product that you’ve built and are proud of, they’ll help sell it for you after that.
Tell us about your team?
Our founding management team started Fluree after our last venture. We’ve been building enterprise software our entire careers, including building the 8th largest software company in the world at the time of it’s sale – Platinum technology.
What are your plans for the future?
Ultimately we want to be a key enabler in decentralized applications. We plan to provide some key innovations in the space.
How do people get in touch with you?
Visit our website at www.flur.ee