By @SimonCocking

Describe the company — the elevator pitch:

EXMO Coin is a unique business model in the crypto world that entitles its investors to a part of the profit made by the already established and thriving business. EXO token holders will grow their crypto capital without having to worry about security of their investments.

This is possible thanks to the fact that EXMO is a profitable 5-year-old cryptocurrency exchange bolstered by an array of payment methods, 13 popular cryptocurrencies, 5 convertible fiat currencies, and over 45 currency pairs. We are seeing a stellar growth in the number of active traders on the platform, as well as that of EXMO exchange partners, on a daily basis. Only recently, over the last 3 months we have seen a 225% increase in our active user base.

In order to sustain such development, we are to launch margin lending on our platform, which is a complex but highly demanded feature that allows trading with leverage. This will be a logical step the platform’s development, though it does require a significant financial buffer. What is remarkable is that we are establishing EXMO’s dedicated margin loan fund that will enable us to provide margin loans on our platform to all interested users, rather than serving a platform for peer-to-peer lendings. To ensure seamless and agile operation of margin lending, as well as covering an ever-growing demand for the service, we will raise additional capital through a launch of the EXMO Coin (EXO) crowdsale.

During the said crowdsale from April 26 till May 26, 2018, all interested users will be able to purchase a minimum of 15 EXO tokens. Half of the raised investment will be channeled into an aforementioned margin loan fund sustaining the margin lending functioning on EXMO. The rest will be put into setting up an insurance fund, the overall EXMO exchange development, and acquiring the needed licenses for simplifying transactions with fiat money.

EXO token is distinguished by the fact that it is also going to bring monthly dividends to its holders from the 50% of EXMO’s margin loan profit. The value of EXO token will continuously increase in line with the platform’s overall growth. Following the crowdsale, EXO tokens will be traded on the exchange along with other altcoins and fiat currencies.

How are you different?

What is outstanding about EXMO Coin is that we are not just a startup launching the product from scratch. We are an existing successful business recognized around the world which works for us ensuring our credibility on the market. Our calculations and forecasts are based around the real data, our existing experience and expertise.

Having thoroughly researched our customers’ demand we decided to launch margin lending on our platform. A number of other exchanges already do it — such as Bitfinex, Kraken and Poloniex. They are all among the top 30 largest cryptocurrency exchanges in the world. What we are doing differently though is that we are establishing a dedicated margin loan fund to ensure covering the growing demand for margin loans among our customers, rather than serving a platform for peer-to-peer lendings.

Why will you do well?

We have a history of successful and rather profitable operation on the cryptocurrency market, and EXMO business has been growing and expanding significantly, especially in the matter of the past few months. Our trading volume grew to 3,7 billion dollars by the end of 2017, and the customer base swelled by 40%. Now, we are going to attract additional investment that is going to help us ensure that margin lending on EXMO platform is going to work seamlessly and smoothly.  So, basically, we are just creating a safety cushion for ourselves while launching the crowdsale, and speeding up our development scenario.

Our analysts developed several possible forecasts for EXMO development in the course of the next 5 years, which suggest various growth rates for the EXMO Coin. Even the most humble one indicates a significant growth for the exchange, and accordingly the revenues from margin lending.

Following the sale, EXO token will become tradable against BTC and EXO, and later on with fiat currencies like USD and EUR as well as other altcoins.

Another perk for the holders is that we guarantee token buyout after the April 1, 2020, if someone would want to sell their tokens.

Where are you based?

EXMO has offices in London and Barcelona and is governed by the laws of the United Kingdom. This jurisdiction is respected and recognized around the world, being rather supportive of the innovative projects. Right now English law is the one of most progressive among all of the existing ones.

Tell us about your team?

EXMO was established by two people: my friend Edward Anufriev and myself. Back in 2013, we were lucky to collect a team of 10 mostly talented professionals who took the exchange off. Now EXMO has over 150 employees from various countries. It is extremely important for us to ensure that our employees stay comfortable at work and interact easily, thus, we are always paying attention to the candidates’ moral principles.

When was the company launched?

In 2010, my friend Edward and I, great believers in crypto economics, were discussing the future of IT and financial institutions. At that time, the cryptocurrency market was still poorly developed, and any enthusiast could take a free niche. We thought we can become a part of this industry too, and managed to build a stellar team to accomplish our aspirations.

By 2014 EXMO exchange platform reached the mark of 100,000 unique users. In 2015 we joined the ranks of TOP-10 exchange platforms in Europe. And now it’s more than a million registered users worldwide — this number is double of what we had just half a year ago. They trade on EXMO in over 46 currencies, both crypto and fiat. The average monthly trading turnover on EXMO is 400,000 BTC.

What have been your biggest wins to date?

The recent one is being nominated as “the best cryptocurrency platform of the year” by the BTC Awards 2017 in Eastern Europe, the first open voting award ceremony in the blockchain industry. In 2017 EXMO was included into TOP-10 crypto-platforms by the

Apart from that, the number of active traders on the EXMO platform has seen the 5 fold increase in the last year, and the user base surpassed the 1 million mark in 2017.

Who are you trying to attract to your product?

Our crowdsale target audience is comprised of all the crypto community that would be interested in acquiring a profitable token. EXO token holders will receive 50% of the profit accrued from margin trading monthly. The other 50% will be invested into the development of the platform, and likely to grow the total account that the margin loans come from. This means that this is a token with payout that will reinvest to increase future payouts.

At the time of the pre-sale, which is due to happen on April 21 — 23, the minimum investment amount will be an equivalent of USD 50,000, and after the start of the main crowdsale, this sum decreases to 15 dollars.

What are your plans for the future?

The successful crowdsale will open new prospects not only for us but also for our users. The expected investors’ income from margin lending is estimated to be about $ 32 million by the end of 2018, continuing to grow in the future.

As an exchange platform, our plans include expanding the number of traded currencies to 150. We will also introduce innovations in the bidding system. In order to facilitate the interaction for professional traders, we are about to launch a system of algorithmic automated trading (bots), complex warrants, as well as a dedicated terminal for professional trading.

About 9% of the raised investment will be channelled into acquiring broker licensing. We are talking about the EMI money deposit license, PSP payment system license and FCI brokerage license, as well as the PCI DSS (Payment Card Industry Security Standards Council) certification for supporting Visa and MasterCard.

What tips would you give to others looking to build their business?

You need to answer one important question: what one problem do you solve more thoroughly than anyone else? What will your company be known for? In launching our crowdsale we aimed at creating a unique business model for our token that will ensure stable profits for us, as well as our investors, and will strengthen the resilience of our platform.

What are your favorite tech gadgets?

At EXMO we truly believe in the power of mobile technologies that enable the effectiveness on the go. Thanks to this, our team is always connected, and ready to interact with each other, as well as to respond to our customers’ queries.

What tech gadgets do you wish you could use to help you?

I believe that a smartphone is a gadget that organizes my work like no other. It is all about communication, and the ability to act upon your decisions in a timely manner wherever you are. That being said, we are about to launch the EXMO mobile application to facilitate interaction with the platform for our users no matter their location. Nevertheless, I am looking into the voice assistant technologies such as Alexa or Sonos because I believe they pave the way to even more seamless interaction on the go.

How do people get in touch with you?

You can learn more about the EXMO crowdsale and EXMO on our official website, Facebook, Twitter, Telegram chat and Medium blog.

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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