By @SimonCocking

Describe the company – the elevator pitch…

Eiratech Robotics offers a ‘goods-to-person’ robotics-based solution to e-fulfilment centres and warehouse and distribution centres – whereby our robots literally find and bring SKUs to pickers in the correct sequence to fulfil ecommerce orders for dispatch.  Eiratech eliminates warehouse personnel time wasted walking and searching for items that can take up to 70% of their time, achieving 99.9% accuracy, while simultaneously increasing picks by six-fold.

Additionally, Eiratech’s solution doesn’t require heavy infrastructure – rails, conveyors, etc. – like other solutions, and so can be quickly installed, moved or extended.  The Eiratech solution is a complete system for warehouses, and distribution and e-fulfilment centres, and combines cutting edge hardware components with a highly complex and effective software core. Our systems key components are:

  • Eirabot robots
  • Picking stations
  • Specially designed shuttle racks
  • Eirasystems advanced software components
  • Wifi communications system
  • Charging stations

Why Robots Will Save Jobs

How are you different?

No construction is required:  Unlike many traditional automation solutions, Eiratech’s is based on a mobile robotics model, navigating via a fiducial label system.  This means that no major infrastructure changes or installations are required for deployment, and our system can operate within any existing – or part of any – warehouse environment.

Scalable and flexible: Because of its dynamic nature, our system allows operators to get what they need for the short term, and then allow the system to grow with the operation, eliminating any wasted capacity. In an environment where storage space is of primary importance, Eiratech’s system can be easily moved and/or adapted as and when required.

‘Robotics as a Service’ (RaaS) model:  Our RaaS approach – whereby our clients ‘pay-per-pick’ – enables on-demand e-fulfilment.  This enables-fast growing operations with limited excess capital resources to access robotics and automation technology without having to buy it outright. Now, the advantages of automation that was previously only available to larger operators can be available to everyone.

Open API: Our ubiquitous bridging software negates much of the need for retraining, and retains the familiar look and feel of incumbent Warehouse Management Systems.

Why will the company/product do well?

Timely order fulfilment has become the mission critical component of e-commerce business, which has seen the transformation of the way people shop, and where same day/next day delivery is increasingly becoming the normal consumer expectation.

Eiratech aims to make this possible for all by making robotics and automation available to all ecommerce ventures – from a ‘single robot’ operation to the very biggest stores or logistics firms.  We aim to take away the competitive advantage that access to this technology previously bestowed upon only the biggest operators, and give the ability to compete back to enterprises of every size, in a world where strained resources and handling costs make it unsustainable and/or uncompetitive for an emerging business.  We will help them deliver on time.

Where are you based?

Eiratech’s R&D and simulated warehouse test centre is located at Blanchardstown Technology Park in Ballycoolin in Dublin 13.  We also have an office at the Guinness Enterprise Centre in Dublin city centre.

When was the company launched?

Eiratech was founded in 2014.  Since then we have participated in Enterprise Ireland’s “High Potential Start Up” Programme, and attracted a number of rounds of funding from private investors.  We have also attracted significant funding and other supports from Enterprise Ireland.

What type of people (market segment) are you trying to attract to your product?

We are currently focused on the e-fulfilment, warehouse and distribution centre area, where we have attracted a great deal of traction with household names in the retail and online sectors, particularly in the UK.

We are also in the process of bringing to market a robotics solution aimed specifically at automating the parts area in the manufacturing sector, so watch this space!

Tell us about your team?

Our current headcount is 25, not including consultants.  We have a very diverse workforce with nine different countries represented.

What are your long term plans for your product/company?

At Eiratech, we are focused on building best of breed warehouse robotics systems, which self-learn using collected data from many different sources within the system, to resolve their own navigation, storage and responsiveness challenges. We want our robots to navigate beyond the warehouse, developing from a ‘goods-to-person’ system to a ‘goods-to-consumer’ system, offering a seamless, end-to-end digital ecommerce experience. We are aiming to leverage Machine Learning, Computer Vision and Artificial Intelligence to marry seemingly unconnected parts to create the new solutions and may identify yet unknown applications for our system or parts of our system in unthought of ways.

What are your favourite tech gadgets?

We like robots of all forms and shapes but in particular we get excited about “robotic hands”.

What tech gadgets do you wish you could use to help you?

We prototype a lot hence use 3D printers. It could help if 3D printers were more accessible and efficient.

Anything else you’d like to add / we should have asked?

Why does Eiratech exist? We aim to erase borders between online and offline worlds by making robotics and automation available to various ventures – from a ‘single robot’ operation to the very biggest. We aim to take away the competitive advantage that access to this technology bestows upon only the biggest operators, and give competitiveness and survival back to enterprises of every size, in a world where strained resources and handling costs make it unsustainable and/or uncompetitive for an emerging business.

How do people get in touch with you?

[email protected]


If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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