By @SimonCocking, interview with Robert Falck, CEO Einride

 Describe the company – the elevator pitch …

Einride is installing the world’s first emission-free, road-based transportation system.

How are you different?

We are the first to combine self-driving technology and battery to create a transport system that is carbon dioxin free and cost competitive.

 Why will the company/product do well?

Einrde creates a carbon dioxin free transport system that is cost efficient, more flexible and reliable than today’s heavy truck transport.

Where are you based?

Stockholm and Gothenburg, Sweden.

When was the company launched?

Einride emerged from stealth mood in April when they launched the T-pod concept.

What have been your biggest wins to date?

Global recognition for being the first one to see the potential with self-driving technology to create a sustainable transport solution.

What type of people (market segment) are you trying to attract to your product?

Those companies with a transport need. We are the truckers of tomorrow.

Tell us about your team?

The team consists of a group of passionate people that is dedicated to create a sustainable transport system. Experience in the team range from automotive to AI and self-driving technology.

What are your long term plans for your product/company?

Sweden is the first step but we aiming to spread and push for change for a global sustainable transport system.

What are your favourite tech gadgets?

Of course, the T-pod. But I’m also passionate about the Space-x product.

What tech gadgets do you wish you could use to help you?

I wish I had the mainframe computer from the starship enterprise from StarTrack.

Anything else you’d like to add/we should have asked?

If I would like to help Einride to create a sustainable transport system how do I do? And the answer would be: We’re currently looking to expand the team and are looking for talented people from all around the world. Send us an email at [email protected].

How do people get in touch with you?

Through social media or our website.


If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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