By @SimonCocking


Describe the company – the elevator pitch …

Ehab is blockchain based platform which decentralises house, neighbourhood and city creation.

Our mission is to solve the global housing crisis by turning housing into something which is people led and people funded, and in the process develop a new global tool for the democratic creation of smart, livable, urban places.

How are you different?

We offer people the ability to get a high quality, customised house or to collaborate with others to build affordable housing. Our unique token system enables flexible shared ownership schemes which make banks obsolete. We do this by leveraging the trust machine of the blockchain and by leveraging the most innovative modern housing technologies.

For developers we can help them get low interest capital, cut their costs through our smart contract project management system and completely remove their marketing costs by automatically matching them with customers who want their product.

For crowd investors we offer completely liquid investment with our tokens, for crypto investors we offer assets backed tokens which draw their value from the projects we facilitate.

We have totally reimagined and redesigned how we create homes and urban places, we intend for this project to be a new paradigm in how we interact to build our world.

Why will you do well?

We already have a pipeline of 25,300 homes and are in discussions to double this number. The housing crisis has reached a fever pitch and the attitude around the world is that we cannot simply go on building in the same way, a solution must come from elsewhere. Our team has the collective years of experience necessary to create enormous construction projects, scale companies worldwide and build word class tech.

Another factor which will help us succeed is the combined maturation of several different technologies, all of which can help transform housing forever.

Where are you based?

Our blockchain tech team is based in Brazil, our advisors are from around the world and our core team resides in Norwich in the East of England. We are already a globally oriented team and as we see projects starting to gain traction in our key markets of the UK, US and Brazil I expect our team to maintain and expand its global reach.

When was the company launched?

The company was initially founded in 2015 and has undergone several pivots in the journey to find the right market fit and product to match our ambition. The final stage of this process began in August, when we included the blockchain in our platform. This journey has given me the skills, knowledge and awareness to create a project, we believe, is destined to shake things up.

What have been your biggest wins to date?

Our two pioneering partners which we have signed MOUs with are a huge win for us, one primarily social partner and one more commercial.

Our first flagship partner is Bromford labs, the innovation team for Bromford housing association who manages 28,000 homes in the UK. They are seeking new ways to design and finance their social housing projects and see the community focused solution we are creating as the best way to do this. We’ll be helping them deliver 5,300 homes over the next 5 years.

Our other flagship partner is the Cambridge Norwich tech corridor which is a £500 million development project in conjunction with the new All road. With this project we will help facilitate office space for 24,000 new jobs and 20,000 homes over the next decade.

These collaborations easily provide us with enough projects to be profitable in our first years of operation.

Who are you trying to attract to your product?

From a commercial perspective we are trying to attract anyone who wants to get the best home they can for the lowest possible price.

From a more social perspective we are trying to attract governments or other large social housing providers to more effectively build the homes and communities that are so desperately needed around the world.

To run the ecosystem we also need to attract developers and investors, we do this by offering them a better, easier way to build houses and generate a return.

We simply want to attract people who believe there should be a better way to build the world around us.

This image indicates the stakeholders in the ecosystem:

What tips would you give to others looking to build their business?

Ask for as much help as you can get, if you have an interesting proposition people will want to help and be on board. Collaboration is what will make you and your product infinitely better so embrace it.

Tell us about your team?

Our core team are all passionate about social issues and solving them through decentralisation. Having this as a unifier makes working together much easier. Collectively there is decades of experience building digital products and working on the finance side of large scale construction projects. As for our advisors they are experts in finance, infrastructure, blockchain, social projects, projects in emerging markets and citizen participation.

The team are ready to start working on this project in earnest and a successful token sale can help unleash our potential.

What are your plans for the future?

Our end vision is to create a new system for housing which sees people leading how homes, neighborhoods and cities are created. This will not be an easy path, but we see it as the only viable way to construct a world, which in the future will be more and more urban.

This process starts by focusing on our key markets of the UK, US and Brazil. Through these markets we can rapidly scale our product and offering and then scale it further to other markets and then the world.

What are your favourite tech gadgets?

My personal favourite tech gadgets are the solar plane developed by Solar Impulse and what is soon to be an autonomous Tesla car. I am really interested in the idea of low or no impact travelling and these two gadgets can enable this to happen.

What tech gadgets do you wish you could use to help you?

The greatest innovation and gadget which would help our business scale rapidly would be the advent of a house building robot which can build cheap, high quality housing. This is not very far away, and In fact I just recently had a meeting with a company who build robotic precision housing at very low costs, but if we could develop all houses in this way I’m certain solving the housing crisis would not be such a daunting challenge.

Anything else you’d like to add/we should have asked?

I actually have a question for your readers, what sort of appetite is there for digitally enabled housing projects in Ireland? We’re interested in doing some exploratory market research. If you want or don’t want access to this style of housing in Ireland then let me know on our telegram group (below).

How do people get in touch with you?

Visit our website for more information –

Or join our telegram to get your questions answered –

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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