By @SimonCocking, interview with Nick Gregg, CEO, EditorEye

Describe the company – the elevator pitch…

EditorEye is an executive intelligence company. Our cloud platform, Catalyst, delivers business-critical insights that senior executives need to identify new business leads, improve client engagement and drive innovation across their wider organization.

Displaying ui-header-catalyst.png

Catalyst platform and live alerts

How are you different?

 What makes us different is our unique search language which gives clients greater accuracy to define topics keywords and our in built curation tools to share insights.. We’ve had the advantage of building it on the latest technologies and with a completely different UI mindset – focused on how the next generation of executives want to receive relevant insights with a better user experience. This has really helped us displace the largest, incumbent information providers – or in some cases has seen us partner with them using our Catalyst platform to host their own content.

Why will the company / product do well?

“Executive intelligence” may sound like a dry topic, but for large companies to succeed, they increasingly need to stay up-to-speed on market innovations and digital disruption – this is where we have hit a sweet spot. Catalyst scans 300,000+ articles per day (from global and premium sources) and delivers the exact insights senior executives needs via automated daily alerts and curated weekly briefings by our team of analysts.  It’s an exciting space to be working in because we’re solving one of the biggest challenges for any busy executive; reducing information overload. Catalyst automatically filters out the noise, helping senior executives save time and identify the key insights that matter most.

Where are you based?

We’re based in Accelerate West, in Hammersmith which is part of Blenheim Chalcot (one of our investors). It’s great to be part of the Accelerate community, and work alongside other innovative and creative startups. There is definitely a knowledge sharing culture, with plenty of socials, workshops and community events to create a collaborative network. The fast wifi and free coffee is a big plus too!

When was the company launched?

We launched formally as an enterprise intelligence platform in 2014, securing one of the big four accountancy firms as a major client with up to 100k+ potential users and we are now focused on working with large corporates, rolling out Catalyst across innovation and strategy teams, plus enterprise-wide. We’re excited to be working with clients ranging from the world’s largest professional services firms, through to senior teams at British Gas (Hive), Aviva, Aldermore, Sky, Haymarket and Time Inc.

What have been your biggest wins to date?

 At the end of last year, we saw a real surge of interest from the heads of innovation at large banks and insurance companies. It’s no surprise that fintech has been the fasted growing sector, and there has been a real shift from banks and insurance firms viewing these new entrants as direct threats to working with them as partners. As a result, we’re working with innovation teams at banks and insurance companies to help them track the fintech sector, and identify which companies they should be monitoring, what their competitors are doing and who to approach for strategic partnerships.

What type of people (market segment) are you trying to attract to your product?

We work with the Heads of Innovation, Research and Insights at large enterprises and corporate venturing teams. Our team of analysts help them define their topics based on their industry sector, and curate tailored innovation briefings that they can share with their team, clients and partners.

Tell us about your team?

Our CTO has worked with us for a number of years, from when we first started as StrategyEye and now as EditorEye. He has first-hand knowledge of the technical capabilities of the platform, and I’m proud to say our development team is based in the UK. We have a driven sales and marketing team who have worked with both large corporates such as IBM and Cisco, plus with innovative startups such as Cambridge Medical Robotics.

What are you long term plans for your product / company?

 We’re focussed on building a great product for our clients and adding more features to streamline the on boarding process for new users. At the moment, our analysts work directly with our clients to help build a library of topics. In addition, we’re upgrading our welcome page so new users can easily tick the topics they want to follow and instantly receive automated alerts. It’s small changes like these which help our users get immediate value from the platform. In the long term, we’re looking to build more relationships with data and content partners who can scale our business by selling Catalyst alongside their products.

What are your favourite tech gadgets?

I was given the Amazon Echo at Christmas and it has been a life changer. You wouldn’t think an AI bot would help you in your day-to-day life but between running the business full-time and looking after our 6 month baby girl, it’s helped automate even the most mundane tasks such as reordering nappies or playing “The Wheels on the Bus” while my hands are full!

What tech gadgets do you wish you could use to help you?

I’ve heard about the great benefits of using standing desks, but I’d like to go one step further and suggest a treadmill desk! It would be great if I could combine the best of both worlds; catching up on emails and increasing my daily step count – though I’m not sure how practical it would be during any conference calls or meetings. Maybe one to try out in 2017…

Anything else you’d like to add / we should have asked?

We recently launched Catalyst Alerts which allows anyone to sign up for free and receive a daily digest of news on topics such as Fintech, Wearables, VR / AR plus more. Learn more here

Thanks to Irish Tech News for taking the time to profile EditorEye in your Business Showcase.

How do people get in touch with you?

You can contact me via Linkedin or Twitter or send me an email to [email protected] to learn more about Catalyst.

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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