By @SimonCocking Interview with Jaspreet Singh, CEO of Druva

Describe the company – the elevator pitch …

Druva provides Data Management as a Service (DMaaS). With more than 40 percent of company data now living permanently outside the corporate data centre, organisations have to approach their data differently. When all this critical information is distributed across decentralised server infrastructure, mobile devices like laptops or tablets, or in cloud applications, companies are storing up future problems.

Using the cloud, Druva helps companies solve this problem more efficiently than legacy products can by removing all the data management silos that can exist within organisations. Druva reduces the risk, cost, and complexity of managing information and ensures companies are protecting their data in a compliant way.

How are you different?

Druva was formed to take all the complexity out of protecting data. Essentially we formed the company to make protecting enterprise data easy wherever it was created, using the power of the cloud to deliver this as a service. We had to think differently to more traditional DR companies or other on-premises data protection companies. The rate of data growth is so exponential that the ability for organisations to protect it is becoming cost prohibitive.

We’ve seen customers move over to us as we can scale up based on how much data you have to store and protect. This flexibility should be reflected in how companies pay for this kind of service. Taking a full “pay as you use” approach, based on the amount of data that you store can help. By using cloud and techniques like auto-tiering of storage, incremental backup and global deduplication, we can provide a more elegant approach to information management.

Additionally, many traditional vendors today are looking to sell more hardware to solve the growing data protection problem.  Those days are over, there is no longer a need to have more on-site hardware to address this issue. And quite frankly, adding hardware does not provide elastic scale or the pay as you grow economic advantages only available from an as-a-service model.  Druva’s approach is “as a service,” which means zero hardware is required and you only pay for the capacity you use.

Why will the company/product do well?

Companies continue to generate huge amounts of data, and they need to protect that data. Whether it’s for security reasons and to protect against ransomware attacks like WannaCry or the recent NotPetya outbreak, or for compliance reasons like the new General Data Protection Regulation (GDPR), companies of all sizes have to protect their data and they have to do it more efficiently.  The challenge is that the sheer volume of data is taxing traditional data centre capacity, data is distributed in local and remote locations, both on and off premises and costs continue to increase. Druva can uniquely solve this.

By delivering data management as a service, Druva simplifies data protection, governance and intelligence across all business data. Customers appreciate the simplicity, scalability, security and savings delivered in on-demand backup, archival, disaster recovery, workload management, as well as endpoint protection and governance — something only attainable with an ‘as a Service’ approach.

Traditional approaches to data protection that require onsite hardware, involve multiple vendors and create multiple copies of data to address the varying workload needs. Each use case typically creates its own set of data for backup, DR, archiving, analytics, and so on. That gets expensive, quickly.

Druva’s approach uniquely federates all the different data management tasks onto a single, fully deduplicated dataset, so you get the right delivery of data for each use case that you might have, but don’t have to pay for each set of data being hosted separately. This reduces the cost around data management dramatically. Typically, we see the Total Cost of Ownership (TCO) around data get cut by 60% or more in many cases.

Where are you based?

Druva has offices around the world, with headquarters in Sunnyvale, California. In Ireland, we work with local partners that can help customers understand what their data protection requirements are, as well as the likes of Microsoft and Amazon Web Services as public cloud service providers.

When was the company launched?

Our founders started the company in 2008. Since then, we have grown to support more than 4,000 companies and over 30 petabytes of data around the world. To put this into context, Facebook stored around 100PB of data in total when it went through its IPO.

What have been your biggest wins to date?

We work with some household names – Arsenal Football Club is a name everyone will recognise for example, while companies like IKEA, Deloitte, Shire and Cambridge University are all customers. However, I think I’m most proud of our work with NASA, as this shows how cloud has evolved to meet strict government security and regulation standards for data handling.

What type of people (market segment) are you trying to attract to your product?

Many companies want to improve their data management so they can recover faster and keep their files secure. For us, working with IT teams around big company issues like disaster recovery, ransomware protection and GDPR are great starting points, in addition to companies with regulatory requirements to archive data for any period of time. These issues have board level support right now, due to high profile problems that companies have been hit with.

There isn’t a specific vertical market or company size that we concentrate on. All organisations have data management problems, and everyone wants to cut their costs here while keeping their data secure.

Tell us about your team?

As a company, we have more than 450 employees around the world now. We are continuing to expand and support customers globally. We’re focused on how we can scale up our relationships with public cloud service providers so that we can help customers deal with local and global issues around how they store their data. We have great insight into all the challenges that companies have when operating in different jurisdictions or under strict data privacy guidelines. The cloud can make that easier.

What are your long term plans for your product/company?

Our approach is based on becoming the first choice for companies that want to protect their data. Whatever data it is, wherever it is stored, whatever rules you have to follow, Druva can help.

What are your favourite tech gadgets?

Personally, I think the iPhone is the most revolutionary gadget of recent times. It’s now ten years since the launch and this device made it easy to get apps into everyone’s hands, changing how we use mobile computing for work, and for our lives.

I see a lot of potential in how people will use mobile devices and create more data. For businesses, protecting this data will be more important over time.

What tech gadgets do you wish you could use to help you?

Looking ahead, I think areas like augmented reality and virtual reality are fascinating.

Anything else you’d like to add/we should have asked?

Compliance – more specifically GDPR – will be a huge driver for change. People are waking up to how valuable information they create is, and how companies are using it both with and without their permission. All companies doing business in Europe will have to think hard about their operations in future. It’s not just about how you collect emails for newsletters or other marketing tasks. You are storing data on customers in new ways, using it in new ways and that gets to the heart of how companies operate. For some organisations, this will be business as usual. For others, the future for data will force them to make fundamental changes to how they run their operations. As customers, this is good for us.

How do people get in touch with you? is the website or @druvainc on Twitter

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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