By @SimonCocking

Codacast Galway-based tech startup creating and managing branded / trackable / social QR Codes – the link from print to the mobile web

Describe the company – the elevator pitch

Codacast specialises in the creation and management of branded, trackable and social QR Codes. The product was bootstrapped to a Minimal Viable Product (MVP) in 6 months and officially brought to market on April 13th 2015

How are you different?

Codacast QR Codes facilitate 2 unique features which were missing from ‘traditional’ QR Codes. The codes are branded with client logos, differentiating them in the market and consolidating the client’s brand. In addition, all scans are redirected through the Codacast servers to capture metrics which our clients are finding invaluable for calculating their return-on-investment. QR Codes are no longer ‘hit and miss’!

Why will the company / product do well?

Codacast has initially focused on specific markets where the product is disrupting the traditional way of doing things. As the company expands in those markets, increasing numbers of consumers are being exposed to, and becoming comfortable with, the QR Code scanning process. The vision is to win clients who have channels in place to facilitate scaling to the mass consumer market.

Where are you based? How long will you stay there?

The start-up scene in the West, and in particular Galway, is still in its infancy but structures are currently being put in place to ensure Galway becomes a start-up hub of the future. The team at Codacast are delighted to be involved with many of those initiatives and see Galway as the centre of operations for many years to come.

When was the company launched?

Codacast launched its MVP in April 2015. Since then, the company has been Silicon Republic’s ‘Startup of the Week’, Business & Finance ‘One to Watch’ and has recently qualified for the finals of the Irish Web Awards in two categories. Notification of a TechGate nomination for ‘Best App’ was most recently added to the list of accolades the fledgling company has received since launching just 5 months ago.

What have been your biggest wins to date?

The company was boot-strapped  to the launch of the MVP in April but has started to build a client list since then. The intention is to continue building that list to a point where the company is confident approaching investors with market validation, proof of concept and monetization implicit in the client list. Each new client is a big win!

What type of people are you trying to attract?

Once investment has been achieved the company intends to build a Software Development team in Galway, the aim of which will be to add features which were not included in the MVP. Expansion of Sales and Marketing operations is also earmarked for 2016.

Tell us about your team?

Codacast was founded by Dublin-native Mark White. Mark was originally educated at Gonzaga College and CBS Dun Laoghaire. He received his undergraduate degree in Software Engineering from Athlone Institute of Technology in 2002. He spent a number of years working as a C# Developer in industry before deciding to undertake a Research Masters in Information Technology at NUI Galway. His work resulted in a new algorithm to reduce energy consumption in virtualised data centres and has been since published. Mark currently lives in Galway with his partner Deirdre ‘Dee’ O’Connor, their daughter Sophie and ‘Murphy’, their 3-year old Golden Retriever.

What are you long term plans for your product / company?

The vision is to win clients who have channels in place to facilitate scaling to the mass consumer market.

What are your favourite tech gadgets?

N/A – healthy disdain for gadgets – mobile phone is for texting, browsing and calling people 😉

What tech gadgets do you wish you could use to help you?

N/A – see previous question J

How do people get in touch with you?

T: +353 (0)91 473211


If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or @SimonCocking

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