Describe the company – the elevator pitch…
ArtPro overcomes the single biggest threat to the art industry – forgeries and fakes – with a tamper-proof provenance solution built on blockchain technology, while simultaneously creating new opportunities by connecting artists and art buyers in the world’s very first peer-to-peer marketplace for art.
Picture the existing art market, then grow sales opportunities and subtract the risk – that’s ArtPro.
How are you different?
In an art world filled with third parties such as auction houses and galleries, ArtPro are focused on directly connecting buyers and sellers. We’re lowering barriers to entry with art across many price ranges, a unique community Art Fund and ongoing professional investment advice which will further encourage and reassure new buyers. ArtPro are also placing great focus on nurturing artistic talent by creating a platform where emerging artists can reach a whole new world of potential customers.
Why will you do well?
ArtPro is focused on creating new opportunities for sellers and lowering the barriers to entry for buyers. One thing that we’re especially excited about is that our smartphone app which will use augmented reality (AR) to allow prospective buyers to instantly view any piece of art in any space of their choosing. This novel but practical solution will help our customers to visualize their purchases in their office, home or anywhere else.
Where are you based?
ArtPro is based in Malta with us dividing our time between the crypto friendly jurisdiction and the UK. Our team, however are global which makes structuring a day around various time zones very interesting!
When was the company launched?
The idea behind the ArtPro Platform was conceived in July 2017, but in January 2018 we set the wheels in motion to introduce ArtPro to the world.
What have been your biggest wins to date?
It is important that we have great collection of art from day one. We’ve already built relationships with key collections and got some fantastic artists onboard such as Mark Noble, Robyn Ward and Benjamin Phillips.
Importantly for our provenance solution we’ve agreed a deal with Shufti Pro who are a market leader for instant digital KYC/AML verification. Its hybrid artificial and human intelligence technology verifies people with 99.6% precision.
Who are you trying to attract to your product?
The ArtPro platform is for artists, buyers, collectors and most of all, it is for art lovers.
What tips would you give to others looking to build their business?
You need a strong vision and leadership which can communicate those ideas to the team, but most importantly you need the best team to carry that out. A great team makes all the difference.
Tell us about your team?
We’ve built a strong team around art, business and technology. Our CEO Oliver Hams has a background in both sales and fine art and has built strong bonds with artists, agents and galleries. On the development side Jerry Chai has a wealth of experience in Ethereum-based blockchain projects, ranging from Initial Coin Offerings to Distributed Application (dApp) development. We’ve also got strong people in front-end development, marketing and more. I am strongly involved in the business side myself where I focus on maximising returns from our available resources.
What are your plans for the future?
Our first concern is the pre-ICO conducted from September 24th to October 22nd. The crowdsale will then follow on from November 5th to December 14th so that is taking up a lot of focus right now.
What are your favourite tech gadgets?
The Xbox that has kept my partner entertained whilst I’ve been completely consumed by ArtPro! Only joking, recently I’ve found the Wirex app and bank card pretty useful.
What tech gadgets do you wish you could use to help you?
I’ve already got everything I need to succeed.
How do people get in touch with you?
For more information on ArtPro you can visit https://art-pro.io/
Or you can email on: [email protected]
By Ashleigh Ulysses, co-founder & COO of ArtPro