Describe the company – the elevator pitch …
AnimalBiome is using science to improve the lives of pets. We offer gut bacteria assessments for pet owners to identify whether their apparently healthy and/or sick pets have an imbalance that may contribute to the development of digestive disorders, and and we’re developing therapeutics to treat and cure digestive disorders.
— animalbiome (@animalbiome) February 23, 2017
How are you different?
A few companies offer gut bacteria testing for humans, but we’re the only ones focusing on pets. We have the world’s largest database to compare your pet’s gut bacteria to other dogs and cats.
Why will the company / product do well?
People love their pets! And unfortunately, with a combination of overly-prescribed antibiotics and contemporary dietary choices, digestive disorders are becoming more common in cats and dogs (just like humans). One of our best selling points is that we can identify pets (based on their gut bacteria) that are at risk for developing chronic digestive disorders and offer recommendations to help owners balance their pets’ gut bacteria.
— animalbiome (@animalbiome) February 22, 2017
Where are you based?
We’re in the San Francisco Bay Area, but our database contains samples from all over the world.
When was the company launched?
AnimalBiome began in 2015 as KittyBiome with a Kickstarter campaign backed by more than 200 people. We officially incorporated in 2016 as AnimalBiome when we were accepted into the IndieBio accelerator program with funding from SOSV.
What have been your biggest wins to date?
AnimalBiome’s co-founders left academia because they’re passionate about helping cats and dogs. The most important wins to date have been hearing from our customers, thanking us for providing help and hope for their pets.
What type of people (market segment) are you trying to attract to your product?
We hope that all dog and cat owners will get their pet’s gut bacteria tested! An imbalanced gut microbiome is at the root of many chronic digestive disorders.
Tell us about your team?
Holly Ganz, PhD, CEO, was an academic researcher at UC Davis before founding AnimalBiome. She was studying the co-evolution between animals and microbes when she first launched KittyBiome. Adrien Burch, PhD, COO, was researching food-associated bacteria and teaching microbiology at UC Berkeley before joining AnimalBiome last year.
— animalbiome (@animalbiome) February 20, 2017
What are you long term plans for your product / company?
We’re looking forward to growing our dietary recommendations for pet owners as we include more dogs and cats in our community. We also are actively developing and testing treatments for pets with imbalanced gut bacteria.
What are your favourite tech gadgets?
I love putting my GoPro on my dogs at the park and seeing the world from their perspective. New gadgets of interest include the Beetl Robot that picks up dog poop in the backyard and the Litter Robot, a smart litter box for cats.
What tech gadgets do you wish you could use to help you?
We would love to link data from smart litter boxes (on weight changes and frequency of use), poop scooping robots, and activity tracking devices to our health tracking app.
Anything else you’d like to add / we should have asked?
We are happy to spend all day talking about fecal transplants for pets.
How do people get in touch with you?